I help organisations create more sustainable business practices through my expertise in sustainability, research and business. My experience includes business advisory; market and sustainability research; product, business process and business model development; and business, brand and project management roles. I have industry expertise in fashion and apparel and strong knowledge of forestry and agriculture. My ambition is to advance global sustainable development working in, and with, the interlinked value networks of these sectors to improve current practices and find new more sustainable solutions. My doctoral dissertation (Econ. and Bus. Adm.), delved into the intricacies of sustainable consumption in the context of fashion and clothing. It emphasised the critical role of understanding customers and crafting compelling value propositions to drive progress in sustainable consumption and production.

Sustainability transitions, sustainable business foresight, sustainable business models, sustainable business research, business sustainability management, sustainability assessments, sustainability strategy, marketing, bioeconomy, circular economy, textiles, fashion, clothing, apparel, forest sector, agriculture, food