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Annu Markkula

  • Phone+358503207952

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Personal profile

Expertise area

I help organisations create more sustainable business practices through my expertise in sustainability, research and business. My experience includes business advisory; market and sustainability research; product, business process and business model development; and business, brand and project management roles. I have industry expertise in fashion and apparel and strong knowledge of forestry and agriculture. My ambition is to advance global sustainable development working in, and with, the interlinked value networks of these sectors to improve current practices and find new more sustainable solutions. My D.Sc. (Econ. and Bus. Adm.) dissertation addressed sustainable consumption challenges in fashion and clothing showing why understanding your customers and the power of attractive value propositions are crucial for advancing more sustainable consumption and production.

Research interests

Sustainability transitions, sustainable business foresight, sustainable business models, sustainable business research, business sustainability management, sustainability assessments, sustainability strategy, marketing, bioeconomy, circular economy, textiles, fashion, clothing, apparel, forest sector, agriculture, food

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 15 - Life on Land
  • SDG 17 - Partnerships for the Goals


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Collaborations and top research areas from the last five years

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