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Harri Luomala

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Fingerprint Dive into the research topics where Harri Luomala is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Consumer value Business & Economics
Personal values Business & Economics
Trust in e-commerce Business & Economics
Electronic commerce Business & Economics
Perceived risk Business & Economics
Shopping Business & Economics
Grocery Business & Economics
Data collection Business & Economics

Research Output 2007 2007

22 Citations (Scopus)

A qualitative exploration of a consumer's value-based e-trust building process: A framework development

Pennanen, K., Tiainen, T. & Luomala, H. T., 29 Jan 2007, In : Qualitative Market Research. 10, 1, p. 28-47 20 p.

Research output: Contribution to journalArticleScientificpeer-review

Consumer value
Personal values
Electronic commerce
Trust in e-commerce
Data collection