Maarit Halttunen

Maarit Halttunen

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Research activity per year

Personal profile

Research interests

I have years of experience in supporting b-to-b companies, their networks and ecosystems in the development of better user, customer and stakeholder experience. My special interest lies in the organizational development and renewal and on how to commit the whole organization to the development process and change the mindset inside organisations. In addition, I am currently focusing on how b-to-b companies could better understand and anticipate the future customer experience and what could be the driver for the stronger future orientation.

All this work is conducted in research projects, where the customer work is supported with high-level academic research activities producing variety of research deliverables and articles. Besides the substance knowledge, my expertise lies in the ability to combine these two sides in a way that benefits both. In addition, I have expertise in planning and managing these projects.

Expertise area

I work in close collaboration with companies to help them solve the  challenges that are most topical for them at the moment.  Participatory methods, workshops and ideating sessions, as well as interviews are utilised to find the solutions for business development together.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action


Dive into the research topics where Maarit Halttunen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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