Markku Tuovinen

Markku Tuovinen

Lic.Sc. (Tech.)), M.Sc. (Tech.)) , Senior Scientist

  • Phone+358406715328

Research activity per year

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Personal profile

Research interests

Innovation is a process of creating new and unique customer value in the market place (5DOI). The definition sounds easy and simple but it is quite complicated phenomena especially in today's systemic transitions (e.g. energy transition, digitalization, circular economy, smart city), where innovation require utilization of scientific knowledge and analysis everywhere in the innovation process. 

My passion is to enable and promote science and businesses to shake hands and design and implement systemic transitions utilizing common co-creation and co-innovation practises and innovation platforms. Science is a tool for sustainable planet but You have know how to maximize it's impact. By utilizing science when creating new and unique customer value we can solve UN's Sustainability Development Goals, promote local economies to grow and shine and increase our competiveness as well in national as in European level.     

Expertise area

  • Scientific and customer value co-creation and co-innovation.
  • Customer driven design of systemic transitions.
  • Customer driven service design and service business.
  • Innovation and business ecosystems.
  • Sustainable business models and business development.
  • Open innovation and innovation management.
  • IPR and it's commercialization.

Research interests

Innovation performance is the key enabler for implementing UN's Sustainable Development Goals. Systemic transitions require without exceptions knowledge based innovations, which have the longest lead time of innovation.

Innovation performance can be improved, promoted and speeded up as well as by scientific methods as by practical co-creation and co-innovation activities.  Both aspects are needed to save the planet and promote prosperity. As noted earlier, science is a tool for sustainable planet, but You have to know how to maximize it's impact.

Every R&D&I project should consider innovation aspects to maximize it's impact in solving Sustainability Development Goals. My job is not only to provide own scientific impact but also to help other researchers to succeed in their scientific work and transfer the value to customer value.

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 17 - Partnerships for the Goals


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