Personal profile
Short bio
I am a researcher and advisor specializing in strategic foresight and human insight. I find inspiration in simplifying the complexity of change.
I help companies and public sector organizations in uncovering future paths, understanding shifts in human behavior, and taking appropriate action. I have collaborated with major domestic and international organizations, including clients from industries such as telecommunications, FMCG, finance, energy, and technology.
I have a proven track record of delivering high customer satisfaction and efficient project execution. My toolbox encompasses horizon scanning, trend analysis, scenario planning, visioning, roadmapping, ethnography, co-creation, and more.
Currently, I am also working on a doctoral thesis at the University of Helsinki. My research lies at the intersection of corporate foresight, consumer research, and strategic management.
I have provided expert commentary and opinion articles for leading Finnish television channels, radio programs, and newspapers. I am also an experienced speaker and facilitator, with engagements ranging from keynote speeches to co-creation sessions.
Skills and expertise
- Strategic foresight
- Consumer research
- Strategy
- Workshop facilitation
- Project management
- Qualitative research
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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FORECO: Foresight in Ecosystems
Paasi, J. (Manager), Kantola, K. (Owner), Apilo, T. (Participant), Tahvanainen, A.-J. (Participant), Kurki, S. (Participant), Komonen, P. (Participant), Suominen, A. (Participant), Nousiainen, A. (Participant), Valkokari, K. (Participant), Komssi, M. (Participant) & Huuhanmäki, J. (Participant)
1/01/26 → 30/06/28
Project: Business Finland project
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Gen AI Pioneers: Generative AI Pioneers: Exploring and Developing Innovation Capabilities
Karvonen, A. (Manager), Pihlajamaa, M. (PI), Rilla, N. (Participant), Komonen, P. (Participant) & Hajikhani, A. (Participant)
1/09/25 → 31/08/27
Project: Business Finland project
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Tulevaisuuden metsäelinkeino 2045
Apilo, T. (Manager), Tahvanainen, A.-J. (Owner), Huuhanmäki, J. (Participant), Wallin, A. (Participant), Komonen, P. (Participant), Nousiainen, A. (Participant) & Cole, C. (Participant)
1/08/25 → 31/08/26
Project: Research
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NORDLEAD: Cultivating Nordic lead markets: Cross-border collaboration as a catalyst for internationalization
Pihlajamaa, M. (Manager), Valovirta, V. (Participant), Hämäläinen, H. (Participant), Komonen, P. (Participant) & Suominen, A. (Participant)
16/09/24 → 15/09/26
Project: Business Finland project
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ViSS: Viable, safe and sustainable PHBV value chain for food packaging applications
Karjalainen, E. (Manager), Baddam, V. (Participant), Hämäläinen, R. (Participant), Behm, K. (Participant), Järnefelt, V. (Participant), Komonen, P. (Participant), van der Meer, T. (Participant), Mikkelson, A. (Participant), Modi, V. (Participant), Paajanen, A. (Participant), Pakarinen, O. (Participant), Rämänen, P. (Participant), Sarvola, I.-M. (Participant), Teikari, J. (Participant), Tirkkonen, A. (Participant), Toivanen, I. (Participant), Vaari, J. (Participant) & Väre, E. (Participant)
1/09/23 → 31/08/27
Project: EU project
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Futures of Everyday Life: A Qualitative Content Analysis of Future Personas in Scenarios
Schönhofer, G., Komonen, P., Schwarz, J. O. & Bechthold, L., Apr 2026, In: Futures and Foresight Science. 8, 1, e70030.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Four archetypes of organizing corporate foresight at the intermediate maturity stage: A multiple case study
Pihlajamaa, M., Komonen, P., Huuhanmäki, J. & Kurki, S., Jun 2025, In: Technological Forecasting and Social Change. 215, 124117.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)133 Downloads (Pure) -
Citizens envisioning life in 2040: A qualitative corporate foresight study in London
Komonen, P. & Jacobson, S., Jun 2024, In: Futures and Foresight Science. 6, 2, e175.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Exploring access-based consumption in last-mile logistics: A customer foresight study
Komonen, P., 23 Jul 2024, In: Foresight. 26, 3, p. 393-404 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Link opens in a new tab Citations (Scopus) -
Future customers
Halttunen, M., Komonen, P. & Seisto, A., 2024, Guidebook for organising corporate foresight. Tahvanainen, A.-J. & Apilo, T. (eds.). VTT Technical Research Centre of Finland, p. 60-71Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional
Open Access
Press/Media
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Tebatti: Yritysten strategiat vanhenevat yhä nopeammin
10/12/23
1 Media contribution
Press/Media: Expert Comment
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Yritysjohto on herännyt tulevaisuuden ennakoinnin tärkeyteen
Komonen, P. & Tahvanainen, A.-J.
24/10/22
1 Media contribution
Press/Media: Press / Media
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Building a future-proof company – Four cornerstones of transformative corporate foresight
Malmelin, N., Pihlajamaa, M. & Komonen, P.
2/04/21
1 Media contribution
Press/Media: Press / Media
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Yritykset eivät hyödynnä tulevaisuustietoa
Malmelin, N., Pihlajamaa, M. & Komonen, P.
31/03/20
1 Media contribution
Press/Media: Expert Comment