Encouraging Brand Owners to Switch to Bio-Based

Bringing Europe to the forefront of a bio-based economy is a significant step towards achieving sustainability. The EU-funded BIOSWITCH project aims to support brand owners in adopting bio-based approaches. Within this scope, it will build a framework that encourages them to take the lead through a set of events and other communication actions. The project will also create the BIOSWITCH toolbox, whose purpose is to help brand owners adopt a bio-based transition. The toolbox will be developed through four brand owner-driven case studies that represent four different bio-based transition strategies (chemistry, forest, food and agriculture sectors). Ultimately, brand owners will be able to self-assess their own transition.