Open Mode: Towards customer centric supply space management

Project: Business Finland project

Project Details


This project is a part of open,customer-centric and cross-sectoral ecosystem agenda that advances the creation of business models and technologies with related expertise creating new export potential in Finland.Consumer goods sector and its supply chains are going through major disruptions and experiencing a paradigm shift from conventional value chains (sand glass model) towards consumer centric ecosystem. These are due to e.g. explosion of e-commerce, consumer centricity, big data analytics, new logistics technologies, and platforms, which enable new disruptive business models.In order to answer the challenge of the rising consumer needs concerning transparency and easiness novel logistic solutions plays a major role.Even though technology is available for creating digital platforms and consumers have the ability to access those, deliveries have remain asmajor bottlenecks. This project shares the vision of open ecosystem that with the establishment ofecosystemand openplatforms within itasthe new market structures, the concept of the conventional value chain might disappear entirely as efficient, local, distributed, smart real time logistics services rise to replace centralized logistics solutions. Open sharing of data is the main enabler:Real-time data is utilized for combining resources beyond organization borders and across different sectors, in order to fulfil customer needs on demand. That will enable a leap in agility, efficiency and speed and support ethically and environmentally sustainable business. With new models, the number of intermediaries along the consumer chain is going to decrease and the roles will change.This influences the needed capabilities of the broker sector. In an open ecosystem, companies can offer more value to their customers in a profitable manner, and thus create new business both in Finland and internationally.
AcronymOpen Mode
Effective start/end date1/10/1830/09/20

Collaborative partners

  • VTT Technical Research Centre of Finland
  • University of Helsinki (lead)
  • University of Cambridge
  • University of Sussex
  • University of Hull
  • Technical University of Denmark (DTU)
  • Norwegian University of Science and Technology (NTNU)
  • Hanken School of Economics