Smart Tags for Improving Consumer Interaction in Food Value Chain

Project: EU project

Project Details


The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. It screens and evaluates the suitability of different technologies available in the market and aims to understand the needs and expectations of consumers towards how and where interactivity is valued. Our outcome will increase the trust and knowledge of the food value chain for consumers and provides new experiences of interactivity with the food industry.
Short titleEU_EIT_Smart Tags
AcronymSmart Tags
Effective start/end date1/01/2031/12/20

Collaborative partners

  • VTT Technical Research Centre of Finland (lead)
  • AZTI
  • Katholieke Universiteit Leuven (KU Leuven)
  • Maspex GMW SP. z O.O. SP.K.
  • Matís Iceland / Icelandic Food and Biotech Company
  • University of Reading
  • University of Warsaw
  • DouxMatok

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 2 - Zero Hunger

Funding category

  • EIT Food