Vital Selfie - Creating Business of Vitality at All Ages

The main goal of Vital Selfie is to profit from the growing trend of healthy eating, and to build strong Finnish portfolios of healthy food options with the numerous existing healthy food products and brands. This project aims to develop effective and actionable means to encounter vitality seeking customers and their needs. This can be achieved by developing service and communication concepts that allow both targeting and profiting from the growing market. Vital Selfie focuses on supporting the regeneration of Finnish food industry and on revealing new potential ways for internationalization based on novel food brands, concepts and services for targeted customer segments.