@inproceedings{abd79f60bb004f76be425fd35754eaa8,
title = "A case study on understanding 2nd screen usage during a live broadcast: A qualitative multi-method approach",
abstract = "Media multitasking with different 2nd screen devices - i.e., with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast - has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.",
keywords = "2nd screen, case study, user types, media multitasking",
author = "Mari Ainasoja and Juhani Linna and P{\"a}ivi Heikkil{\"a} and Hanna Lammi and Virpi Oksman",
year = "2014",
language = "English",
isbn = "978-1-61208-353-7",
series = "International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies",
publisher = "IARIA XPS Press",
pages = "196--203",
editor = "Mauri, {Jaime Lloret} and S{\"o}nke Knoch",
booktitle = "UBICOMM 2014: The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies",
address = "United States",
note = "8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014, UBICOMM 2014 ; Conference date: 24-08-2014 Through 28-08-2014",
}