A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach

M. Ainasoja, J. Linna, Päivi Heikkilä, Hanna Lammi, Virpi Oksman

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

5 Citations (Scopus)

Abstract

Media multitasking with different 2nd screen devices - i.e., with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast - has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.
Original languageEnglish
Title of host publication UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies
PublisherInternational Academy, Research, and Industry Association IARIA
Pages196 - 203
ISBN (Print)978-1-61208-353-7
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication
Event8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 - Rome, Italy
Duration: 24 Aug 201428 Aug 2014

Conference

Conference8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014
Abbreviated titleUBICOMM 2014
CountryItaly
CityRome
Period24/08/1428/08/14

Fingerprint

Laptop computers
Multitasking
Smartphones
Television

Keywords

  • 2nd screen
  • case study
  • user types
  • media multitasking

Cite this

Ainasoja, M., Linna, J., Heikkilä, P., Lammi, H., & Oksman, V. (2014). A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. In UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies (pp. 196 - 203). International Academy, Research, and Industry Association IARIA.
Ainasoja, M. ; Linna, J. ; Heikkilä, Päivi ; Lammi, Hanna ; Oksman, Virpi. / A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, 2014. pp. 196 - 203
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Ainasoja, M, Linna, J, Heikkilä, P, Lammi, H & Oksman, V 2014, A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. in UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, pp. 196 - 203, 8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014, Rome, Italy, 24/08/14.

A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. / Ainasoja, M.; Linna, J.; Heikkilä, Päivi; Lammi, Hanna; Oksman, Virpi.

UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, 2014. p. 196 - 203.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Ainasoja M, Linna J, Heikkilä P, Lammi H, Oksman V. A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. In UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA. 2014. p. 196 - 203