Abstract
| Original language | English |
|---|---|
| Title of host publication | UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies |
| Publisher | International Academy, Research, and Industry Association IARIA |
| Pages | 196 - 203 |
| ISBN (Print) | 978-1-61208-353-7 |
| Publication status | Published - 2014 |
| MoE publication type | A4 Article in a conference publication |
| Event | 8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 - Rome, Italy Duration: 24 Aug 2014 → 28 Aug 2014 |
Conference
| Conference | 8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 |
|---|---|
| Abbreviated title | UBICOMM 2014 |
| Country | Italy |
| City | Rome |
| Period | 24/08/14 → 28/08/14 |
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Keywords
- 2nd screen
- case study
- user types
- media multitasking
Cite this
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A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. / Ainasoja, M.; Linna, J.; Heikkilä, Päivi; Lammi, Hanna; Oksman, Virpi.
UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, 2014. p. 196 - 203.Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review
TY - GEN
T1 - A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach
AU - Ainasoja, M.
AU - Linna, J.
AU - Heikkilä, Päivi
AU - Lammi, Hanna
AU - Oksman, Virpi
PY - 2014
Y1 - 2014
N2 - Media multitasking with different 2nd screen devices - i.e., with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast - has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.
AB - Media multitasking with different 2nd screen devices - i.e., with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast - has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.
KW - 2nd screen
KW - case study
KW - user types
KW - media multitasking
M3 - Conference article in proceedings
SN - 978-1-61208-353-7
SP - 196
EP - 203
BT - UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies
PB - International Academy, Research, and Industry Association IARIA
ER -