A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach

M. Ainasoja; J. Linna; Päivi Heikkilä; Hanna Lammi; Virpi Oksman

A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach

M. Ainasoja, J. Linna, Päivi Heikkilä, Hanna Lammi, Virpi Oksman

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

5 Citations (Scopus)

Abstract

Media multitasking with different 2nd screen devices - i.e., with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast - has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.

Original language	English
Title of host publication	UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies
Publisher	International Academy, Research, and Industry Association IARIA
Pages	196 - 203
ISBN (Print)	978-1-61208-353-7
Publication status	Published - 2014
MoE publication type	A4 Article in a conference publication
Event	8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 - Rome, Italy Duration: 24 Aug 2014 → 28 Aug 2014

Conference

Conference	8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014
Abbreviated title	UBICOMM 2014
Country	Italy
City	Rome
Period	24/08/14 → 28/08/14

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Keywords

2nd screen
case study
user types
media multitasking

Cite this

Ainasoja, M., Linna, J., Heikkilä, P., Lammi, H., & Oksman, V. (2014). A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. In UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies (pp. 196 - 203). International Academy, Research, and Industry Association IARIA. http://www.thinkmind.org/download.php?articleid=ubicomm_2014_7_30_10090

Ainasoja, M. ; Linna, J. ; Heikkilä, Päivi ; Lammi, Hanna ; Oksman, Virpi. / A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, 2014. pp. 196 - 203

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Ainasoja, M, Linna, J, Heikkilä, P , Lammi, H & Oksman, V 2014, A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. in UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, pp. 196 - 203, 8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014, Rome, Italy, 24/08/14. <http://www.thinkmind.org/download.php?articleid=ubicomm_2014_7_30_10090>

A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. / Ainasoja, M.; Linna, J.; Heikkilä, Päivi ; Lammi, Hanna ; Oksman, Virpi.

UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies. International Academy, Research, and Industry Association IARIA, 2014. p. 196 - 203.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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Access to Document

http://www.thinkmind.org/download.php?articleid=ubicomm_2014_7_30_10090