A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach

M. Ainasoja, J. Linna, Päivi Heikkilä, Hanna Lammi, Virpi Oksman

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    5 Citations (Scopus)

    Abstract

    Media multitasking with different 2nd screen devices - i.e., with tablets, smartphones and laptop computers that are used simultaneously with viewing a television broadcast - has rapidly become a common user behavior. While this behavior can be measured quantitatively in several ways, fairly little is known about the reasons and motives behind it. To compose a better understanding of the role that 2nd screens have in the viewing experience of the user, we conducted a case study with 12 participants by using a combination of qualitative data collection methods. Through thematic analysis we combined four ideal types, Commentator, Analyzer, Home Gamer and Active Follower, which exemplify the different meanings that 2nd screen usage has for the viewer.
    Original languageEnglish
    Title of host publication UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies
    PublisherInternational Academy, Research, and Industry Association IARIA
    Pages196 - 203
    ISBN (Print)978-1-61208-353-7
    Publication statusPublished - 2014
    MoE publication typeA4 Article in a conference publication
    Event8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 - Rome, Italy
    Duration: 24 Aug 201428 Aug 2014

    Conference

    Conference8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014
    Abbreviated titleUBICOMM 2014
    CountryItaly
    CityRome
    Period24/08/1428/08/14

    Keywords

    • 2nd screen
    • case study
    • user types
    • media multitasking

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  • Cite this

    Ainasoja, M., Linna, J., Heikkilä, P., Lammi, H., & Oksman, V. (2014). A case study on understanding 2nd screen usage during a live broadcast. A qualitative multi-method approach. In UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies (pp. 196 - 203). International Academy, Research, and Industry Association IARIA. http://www.thinkmind.org/download.php?articleid=ubicomm_2014_7_30_10090