Abstract
Media multitasking with different 2nd screen devices -
i.e., with tablets, smartphones and laptop computers that
are used simultaneously with viewing a television
broadcast - has rapidly become a common user behavior.
While this behavior can be measured quantitatively in
several ways, fairly little is known about the reasons
and motives behind it. To compose a better understanding
of the role that 2nd screens have in the viewing
experience of the user, we conducted a case study with 12
participants by using a combination of qualitative data
collection methods. Through thematic analysis we combined
four ideal types, Commentator, Analyzer, Home Gamer and
Active Follower, which exemplify the different meanings
that 2nd screen usage has for the viewer.
| Original language | English |
|---|---|
| Title of host publication | UBICOMM 2014, The Eighth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies |
| Publisher | International Academy, Research, and Industry Association IARIA |
| Pages | 196 - 203 |
| ISBN (Print) | 978-1-61208-353-7 |
| Publication status | Published - 2014 |
| MoE publication type | A4 Article in a conference publication |
| Event | 8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 - Rome, Italy Duration: 24 Aug 2014 → 28 Aug 2014 |
Conference
| Conference | 8th International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies, UBICOMM 2014 |
|---|---|
| Abbreviated title | UBICOMM 2014 |
| Country/Territory | Italy |
| City | Rome |
| Period | 24/08/14 → 28/08/14 |
Keywords
- 2nd screen
- case study
- user types
- media multitasking