A cookbook for predicting the future: Introduction of foresight tools

Leila Saari, Tanja Suomalainen, Raija Kuusela, Marko Juntunen, Sara Moqaddamerad

    Research output: Book/ReportReport

    Abstract

    Here we define foresight as a view forward or exploring alternatives for the future. The current global business environment is ever-changing, and new technologies, innovations, threats and opportunities emerge continuously. Early identification of discontinuities can prevent companies from losing ground in this competitive environment. Thus, many companies have already started to prepare better for the future by initiating foresight practices. Foresight requires futureoriented awareness and planning that enable businesses to respond quickly to future threats and opportunities in the market. Foresight is a necessity for companies aiming to survive as the world around them is changing. Foresight is an activity that guides a company to: I. actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients' needs, wild cards and weak signals. II. interpret the identified signals and find opportunities and threats. III. prospect the opportunities and threats and evaluate options for decision-making. These options may be incremental innovations around an existing product or service or radical innovations with a new product, service or even customer.
    Original languageEnglish
    Number of pages79
    Publication statusPublished - 2017
    MoE publication typeD4 Published development or research report or study

    Publication series

    SeriesDIMECC Publications Series
    Number13

    Fingerprint

    Foresight
    Threat
    Service innovation
    Discontinuity
    Radical innovation
    Customer behavior
    Business environment
    Competitive environment
    Planning
    New products
    Incremental innovation
    Consumer behaviour
    Disruption
    Weak signal
    Emerging technologies
    Decision making
    Global business
    Competitors
    Technology innovation

    Keywords

    • foresight
    • tools to scan
    • interpret and prospect future
    • practical handbook

    Cite this

    Saari, L., Suomalainen, T., Kuusela, R., Juntunen, M., & Moqaddamerad, S. (2017). A cookbook for predicting the future: Introduction of foresight tools. DIMECC Publications Series, No. 13
    Saari, Leila ; Suomalainen, Tanja ; Kuusela, Raija ; Juntunen, Marko ; Moqaddamerad, Sara. / A cookbook for predicting the future : Introduction of foresight tools. 2017. 79 p. (DIMECC Publications Series; No. 13).
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    Saari, L, Suomalainen, T, Kuusela, R, Juntunen, M & Moqaddamerad, S 2017, A cookbook for predicting the future: Introduction of foresight tools. DIMECC Publications Series, no. 13.

    A cookbook for predicting the future : Introduction of foresight tools. / Saari, Leila; Suomalainen, Tanja; Kuusela, Raija; Juntunen, Marko; Moqaddamerad, Sara.

    2017. 79 p. (DIMECC Publications Series; No. 13).

    Research output: Book/ReportReport

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    AB - Here we define foresight as a view forward or exploring alternatives for the future. The current global business environment is ever-changing, and new technologies, innovations, threats and opportunities emerge continuously. Early identification of discontinuities can prevent companies from losing ground in this competitive environment. Thus, many companies have already started to prepare better for the future by initiating foresight practices. Foresight requires futureoriented awareness and planning that enable businesses to respond quickly to future threats and opportunities in the market. Foresight is a necessity for companies aiming to survive as the world around them is changing. Foresight is an activity that guides a company to: I. actively scan the environment, identifying trends in consumer and customer behaviour, industrial trends, disruptions, emerging technologies, competitors, clients' needs, wild cards and weak signals. II. interpret the identified signals and find opportunities and threats. III. prospect the opportunities and threats and evaluate options for decision-making. These options may be incremental innovations around an existing product or service or radical innovations with a new product, service or even customer.

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    Saari L, Suomalainen T, Kuusela R, Juntunen M, Moqaddamerad S. A cookbook for predicting the future: Introduction of foresight tools. 2017. 79 p. (DIMECC Publications Series; No. 13).