In this paper we propose the most serious shortcomings that restraint the use of academic design methodologies in industry. The focus is on the level of clarity on the design goals, formulated as: “How much do we know about the design goal in the beginning?” We use a framework to illustrate the differences of the methodologies. When we compare the design processes and include also the industrial experiences we can see that a lot of knowledge and experience is needed to be able defining clear design goals and list requirements. There is clear need to develop approach that facilitates capturing the design goals and design rationale of the particular design process. The design intent, design object, amount of preset technical sub-solutions, level of knowledge on the technical system and the surrounding culture with belief systems, norms and constraints needs to be available in order to apply the design process successfully in industrial context.
|Title of host publication||Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design|
|Subtitle of host publication||Vol. 1: Design Processes, Lyngby/Copenhagen, Denmark, 15.-19.08.2011|
|Publication status||Published - 1 Jan 2011|
|MoE publication type||A4 Article in a conference publication|