A Qualitative analysis of consumers' perceptions of the trustworthiness of e-commerce

Kyösti Pennanen, Minna Kristiina Paakki

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

A lack of consumer trust hinders the development of electronic commerce. Although the importance of consumer trust in e-commerce is recognized and several studies have been done about the phenomenon, there is still confusion among researchers concerning different concepts related to trust. As an example, researchers have confused the concepts of consumer trust and trustworthiness and trust and risk. Furthermore, the lack of empirical studies concerning consumer trust has increased the confusion. This paper contributes by exploring what meanings consumers give to the less studied concept of trustworthiness in the context of e-commerce and by providing building blocks for further research. The findings of our study revealed altogether 11 different attributes of trustworthiness that consumers saw as important with respect to electronic grocery shopping.

Original languageEnglish
Title of host publicationICEB 2006 Proceedings
PublisherAssociation for Information Systems (AIS)
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication
EventJoint 6th International Conference on Electronic Business and Research Forum to Understand Business in Knowledge Society, ICEB + eBRF 2006 - Tampere, Finland
Duration: 28 Nov 20062 Dec 2006

Publication series

SeriesProceedings of the International Conference on Electronic Business (ICEB)
ISSN1683-0040

Conference

ConferenceJoint 6th International Conference on Electronic Business and Research Forum to Understand Business in Knowledge Society, ICEB + eBRF 2006
CountryFinland
CityTampere
Period28/11/062/12/06

Keywords

  • Consumer
  • Electronic grocery shop
  • Trust
  • Trustworthiness

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