A recommendation for online audience measurement

Hannele Antikainen

Research output: Contribution to journalArticleProfessional

Abstract

Commissioned by the Finnish Audit Bureau of Media, VTT Information Technology hasp repared a recommendation for online audience measurement. The recommendation defines the basic parameters of online measurement. These basic parameters are visitor, page request and visit.
Original languageEnglish
Article number6
JournalVTT Information Technology. Research News
Issue numberDecember
Publication statusPublished - 1999
MoE publication typeD1 Article in a trade journal

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title = "A recommendation for online audience measurement",
abstract = "Commissioned by the Finnish Audit Bureau of Media, VTT Information Technology hasp repared a recommendation for online audience measurement. The recommendation defines the basic parameters of online measurement. These basic parameters are visitor, page request and visit.",
author = "Hannele Antikainen",
year = "1999",
language = "English",
journal = "VTT Information Technology. Research News",
issn = "1457-7852",
publisher = "VTT Technical Research Centre of Finland",
number = "December",

}

A recommendation for online audience measurement. / Antikainen, Hannele.

In: VTT Information Technology. Research News, No. December, 6, 1999.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - A recommendation for online audience measurement

AU - Antikainen, Hannele

PY - 1999

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N2 - Commissioned by the Finnish Audit Bureau of Media, VTT Information Technology hasp repared a recommendation for online audience measurement. The recommendation defines the basic parameters of online measurement. These basic parameters are visitor, page request and visit.

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JO - VTT Information Technology. Research News

JF - VTT Information Technology. Research News

SN - 1457-7852

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