A recommendation for online audience measurement

Hannele Antikainen

Research output: Contribution to journalArticleProfessional

Abstract

Commissioned by the Finnish Audit Bureau of Media, VTT Information Technology hasp repared a recommendation for online audience measurement. The recommendation defines the basic parameters of online measurement. These basic parameters are visitor, page request and visit.
Original languageEnglish
Article number6
JournalVTT Information Technology. Research News
Issue numberDecember
Publication statusPublished - 1999
MoE publication typeD1 Article in a trade journal

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