A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review

    Abstract

    Social robots are gradually being introduced in public places to perform various service tasks in which the robots interact with users in the service front line. The presence of social robots in stores and shopping malls is one noticeable aspect of this phenomenon. Customers tend to feel positive about such robots but the long-term benefits and impact of social service robots are hard to estimate, especially from the business perspective. The MuMMER project has involved mall customers, store managers and mall managers to study their expectations and concerns about a shopping mall robot. Pepper of SoftBank Robotics was used as the robot platform. All stakeholders showed mainly positive attitudes. Facilitating factors in the adoption of social robots in malls seem to be the capability of the robot to be both entertaining and useful; in particular the robot requires advanced dialog capability in order to be able to serve customers and collaborate with personnel. Moreover, there needs to be a perceived potential of the robot to lead to increased sales or decreased costs in the mall. As part of the adoption of social robots in shopping malls, the mall and store staff should be involved in co-designing the robots’ tasks and roles, as their work will be influenced by the robots in many ways.
    Original languageEnglish
    Title of host publicationSocial Robots
    Subtitle of host publicationTechnological, Societal and Ethical Aspects of Human-Robot Interaction
    EditorsOliver Korn
    PublisherSpringer
    Chapter7
    Pages119-144
    ISBN (Electronic)978-3-030-17107-0
    ISBN (Print)978-3-030-17106-3
    DOIs
    Publication statusPublished - 2019
    MoE publication typeA3 Part of a book or another research book

    Publication series

    SeriesHuman–Computer Interaction Series

    Fingerprint

    Shopping centers
    Robots
    Managers

    Keywords

    • social robots
    • pepper
    • shopping mall
    • customer acceptance
    • business perspective

    Cite this

    Niemelä, M., Heikkilä, P., Lammi, H., & Oksman, V. (2019). A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations. In O. Korn (Ed.), Social Robots: Technological, Societal and Ethical Aspects of Human-Robot Interaction (pp. 119-144). Springer. Human–Computer Interaction Series https://doi.org/10.1007/978-3-030-17107-0_7
    Niemelä, Marketta ; Heikkilä, Päivi ; Lammi, Hanna ; Oksman, Virpi. / A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations. Social Robots: Technological, Societal and Ethical Aspects of Human-Robot Interaction. editor / Oliver Korn. Springer, 2019. pp. 119-144 (Human–Computer Interaction Series).
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    title = "A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations",
    abstract = "Social robots are gradually being introduced in public places to perform various service tasks in which the robots interact with users in the service front line. The presence of social robots in stores and shopping malls is one noticeable aspect of this phenomenon. Customers tend to feel positive about such robots but the long-term benefits and impact of social service robots are hard to estimate, especially from the business perspective. The MuMMER project has involved mall customers, store managers and mall managers to study their expectations and concerns about a shopping mall robot. Pepper of SoftBank Robotics was used as the robot platform. All stakeholders showed mainly positive attitudes. Facilitating factors in the adoption of social robots in malls seem to be the capability of the robot to be both entertaining and useful; in particular the robot requires advanced dialog capability in order to be able to serve customers and collaborate with personnel. Moreover, there needs to be a perceived potential of the robot to lead to increased sales or decreased costs in the mall. As part of the adoption of social robots in shopping malls, the mall and store staff should be involved in co-designing the robots’ tasks and roles, as their work will be influenced by the robots in many ways.",
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    Niemelä, M, Heikkilä, P, Lammi, H & Oksman, V 2019, A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations. in O Korn (ed.), Social Robots: Technological, Societal and Ethical Aspects of Human-Robot Interaction. Springer, Human–Computer Interaction Series, pp. 119-144. https://doi.org/10.1007/978-3-030-17107-0_7

    A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations. / Niemelä, Marketta; Heikkilä, Päivi; Lammi, Hanna; Oksman, Virpi.

    Social Robots: Technological, Societal and Ethical Aspects of Human-Robot Interaction. ed. / Oliver Korn. Springer, 2019. p. 119-144 (Human–Computer Interaction Series).

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientificpeer-review

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    AB - Social robots are gradually being introduced in public places to perform various service tasks in which the robots interact with users in the service front line. The presence of social robots in stores and shopping malls is one noticeable aspect of this phenomenon. Customers tend to feel positive about such robots but the long-term benefits and impact of social service robots are hard to estimate, especially from the business perspective. The MuMMER project has involved mall customers, store managers and mall managers to study their expectations and concerns about a shopping mall robot. Pepper of SoftBank Robotics was used as the robot platform. All stakeholders showed mainly positive attitudes. Facilitating factors in the adoption of social robots in malls seem to be the capability of the robot to be both entertaining and useful; in particular the robot requires advanced dialog capability in order to be able to serve customers and collaborate with personnel. Moreover, there needs to be a perceived potential of the robot to lead to increased sales or decreased costs in the mall. As part of the adoption of social robots in shopping malls, the mall and store staff should be involved in co-designing the robots’ tasks and roles, as their work will be influenced by the robots in many ways.

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    Niemelä M, Heikkilä P, Lammi H, Oksman V. A Social Robot in a Shopping Mall: Studies on Acceptance and Stakeholder Expectations. In Korn O, editor, Social Robots: Technological, Societal and Ethical Aspects of Human-Robot Interaction. Springer. 2019. p. 119-144. (Human–Computer Interaction Series). https://doi.org/10.1007/978-3-030-17107-0_7