@inproceedings{5da126c0aead42ad980ec4ba066c0a3b,
title = "Accelerating Idea to Market Process in Manufacturing Industries",
abstract = "Traditional European manufacturing industries overdesign and engineer products before their commercialization. Product idea, concept, design and engineering are done in multiple stages, many times even without analyzing the real end-user needs and requirements. At the same time in ICT sector and software industries, especially in cases of start-ups, time to market process is really fast, or otherwise business opportunity might be lost. This study indicates four stages how to accelerate idea to market time in manufacturing industries, by combining lessons learned from startups and lean methodology.",
keywords = "engineering, time to market, acceleration, manufacturing industries",
author = "Jukka Hemil{\"a} and P{\"a}ivi Jaring",
note = "USB stick Project code: 100596; 9th International Scientific Conference Management of Technology : Step to Sustainable Production, MOTSP 2017, MOTSP 2017 ; Conference date: 05-04-2017 Through 07-04-2017",
year = "2017",
language = "English",
series = "Management of technology - Step to sustainable production",
publisher = "Croatian Association for PLM",
editor = "Predrag {\v C}osi{\'c}",
booktitle = "MOTSP 2017",
address = "Croatia",
}