Accelerating Idea to Market Process in Manufacturing Industries

Jukka Hemilä, Päivi Jaring

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    Traditional European manufacturing industries overdesign and engineer products before their commercialization. Product idea, concept, design and engineering are done in multiple stages, many times even without analyzing the real end-user needs and requirements. At the same time in ICT sector and software industries, especially in cases of start-ups, time to market process is really fast, or otherwise business opportunity might be lost. This study indicates four stages how to accelerate idea to market time in manufacturing industries, by combining lessons learned from startups and lean methodology.
    Original languageEnglish
    Title of host publicationMOTSP 2017
    Subtitle of host publicationConference Proceedings
    EditorsPredrag Čosić
    Place of PublicationZagreb
    PublisherCroatian Association for PLM
    Publication statusPublished - 2017
    MoE publication typeA4 Article in a conference publication
    Event9th International Scientific Conference Management of Technology: Step to Sustainable Production, MOTSP 2017 - Dubrovnik, Croatia
    Duration: 5 Apr 20177 Apr 2017

    Publication series

    SeriesManagement of technology - Step to sustainable production


    Conference9th International Scientific Conference Management of Technology
    Abbreviated titleMOTSP 2017


    • engineering
    • time to market
    • acceleration
    • manufacturing industries


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