Accelerating Idea to Market Process in Manufacturing Industries

Jukka Hemilä, Päivi Jaring

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Traditional European manufacturing industries overdesign and engineer products before their commercialization. Product idea, concept, design and engineering are done in multiple stages, many times even without analyzing the real end-user needs and requirements. At the same time in ICT sector and software industries, especially in cases of start-ups, time to market process is really fast, or otherwise business opportunity might be lost. This study indicates four stages how to accelerate idea to market time in manufacturing industries, by combining lessons learned from startups and lean methodology.
    Original languageEnglish
    Title of host publicationProceedings
    Publication statusPublished - 2017
    MoE publication typeA4 Article in a conference publication
    Event9th International Scientific Conference Management of Technology, : Step to Sustainable Production, MOTSP 2017 - Dubrovnik, Croatia
    Duration: 5 Apr 20177 Apr 2017

    Conference

    Conference9th International Scientific Conference Management of Technology,
    Abbreviated titleMOTSP 2017
    CountryCroatia
    CityDubrovnik
    Period5/04/177/04/17

    Keywords

    • engineering
    • time to market
    • acceleration
    • manufacturing industries

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