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Acceptance of Mobile Marketing in Finland
Mari Ervasti
,
Heli Helaakoski
Research output
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Contribution to conference
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Conference article
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Scientific
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peer-review
Overview
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Keyphrases
Finland
100%
Mobile Marketing
100%
Marketing Campaign
28%
Consumer Attitudes
14%
Conceptual Model
14%
Mobile Services
14%
Contextual Information
14%
Critical Success Factors
14%
Consumer Motivation
14%
Reference Group Influence
14%
Marketing Messages
14%
Mobile Marketing Communications
14%
Group Attitudes
14%
Social Sciences
Finland
100%
Reference Group
50%
Finnish
50%
Consumer Attitude
50%
Marketing Communication
50%
INIS
finland
100%
marketing
100%
attitudes
37%
information
12%
surveys
12%
industry
12%
barriers
12%
utilities
12%
Economics, Econometrics and Finance
Marketing
100%
Specific Industry
14%
Marketing Communications
14%
Critical Success Factor
14%
Consumer Attitude
14%