Acceptance of VMS displaying bilingual messages by turns

Virpi Harjula, Juha Luoma, Pirkko Rämä

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleScientific


    This study investigated drivers’ acceptance of a variable message sign (VMS) displaying bilingual messages. The VMS displayed Finnish and Swedish text message by turns(2.0 s in each language). Totally, 350 drivers were interviewed, downstream of the sign,regarding recall and preference of messages. Drivers reported no major problems in obtaining the information displayed by this method. However, some older drivers felt that display time was too short, and some drivers expressed the feeling that the task of reading has become more complicated. The overall implication of the study is that most drivers accepted the VMS displaying bilingual messages by turns.
    Original languageEnglish
    Title of host publicationInformation overload experiment reports
    Subtitle of host publicationTROPIC (Traffic Optimisation by the Integration of information and Control) Deliverable D12.2 Issue 2.00
    EditorsK. MacLaverty
    Place of PublicationBirmingham
    PublisherWS Atkins Consultants
    Publication statusPublished - 1998
    MoE publication typeNot Eligible


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