Adoption of mobile services in business case study of mobile CRM

Petteri Alahuhta, Heli Helaakoski, Alexander Smirnov

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

7 Citations (Scopus)

Abstract

The development of mobile technologies offers new opportunities for service providers to create more sophisticated and value added mobile services. These new mobile services can provide a way to deliver various kinds of information to the customers or to work as an interaction channel between service provider and customer. This paper shortly summarized mobile technologies that can be used for creating mobile services for mCommerce. The paper also discuss about success factors for mobile services. Furthermore the paper introduces a case study of a mobile Customer Relationship Management (CRM), that attempts to evaluate proposed success factors.
Original languageEnglish
Title of host publicationIEEE International Conference on e-Business Engineering, ICEBE'05
Subtitle of host publicationICEBE'05
PublisherIEEE Institute of Electrical and Electronic Engineers
Pages531-540
ISBN (Print)0-7695-2430-3
DOIs
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication
EventIEEE International Conference on e-Business Engineering. ICEBE'05 - Beijing, China
Duration: 12 Oct 200518 Oct 2005

Conference

ConferenceIEEE International Conference on e-Business Engineering. ICEBE'05
CountryChina
CityBeijing
Period12/10/0518/10/05

Fingerprint

Industry

Keywords

  • Mobile services
  • CRM
  • mobile CRM
  • customer relationship management

Cite this

Alahuhta, P., Helaakoski, H., & Smirnov, A. (2005). Adoption of mobile services in business case study of mobile CRM. In IEEE International Conference on e-Business Engineering, ICEBE'05: ICEBE'05 (pp. 531-540). IEEE Institute of Electrical and Electronic Engineers . https://doi.org/10.1109/ICEBE.2005.22
Alahuhta, Petteri ; Helaakoski, Heli ; Smirnov, Alexander. / Adoption of mobile services in business case study of mobile CRM. IEEE International Conference on e-Business Engineering, ICEBE'05: ICEBE'05. IEEE Institute of Electrical and Electronic Engineers , 2005. pp. 531-540
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Alahuhta, P, Helaakoski, H & Smirnov, A 2005, Adoption of mobile services in business case study of mobile CRM. in IEEE International Conference on e-Business Engineering, ICEBE'05: ICEBE'05. IEEE Institute of Electrical and Electronic Engineers , pp. 531-540, IEEE International Conference on e-Business Engineering. ICEBE'05, Beijing, China, 12/10/05. https://doi.org/10.1109/ICEBE.2005.22

Adoption of mobile services in business case study of mobile CRM. / Alahuhta, Petteri; Helaakoski, Heli; Smirnov, Alexander.

IEEE International Conference on e-Business Engineering, ICEBE'05: ICEBE'05. IEEE Institute of Electrical and Electronic Engineers , 2005. p. 531-540.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Alahuhta P, Helaakoski H, Smirnov A. Adoption of mobile services in business case study of mobile CRM. In IEEE International Conference on e-Business Engineering, ICEBE'05: ICEBE'05. IEEE Institute of Electrical and Electronic Engineers . 2005. p. 531-540 https://doi.org/10.1109/ICEBE.2005.22