Abstract
The development of mobile technologies offers new opportunities for service providers to create more sophisticated and value added mobile services. These new mobile services can provide a way to deliver various kinds of information to the customers or to work as an interaction channel between service provider and customer. This paper shortly summarized mobile technologies that can be used for creating mobile services for mCommerce. The paper also discuss about success factors for mobile services. Furthermore the paper introduces a case study of a mobile Customer Relationship Management (CRM), that attempts to evaluate proposed success factors.
| Original language | English |
|---|---|
| Title of host publication | IEEE International Conference on e-Business Engineering, ICEBE'05 |
| Subtitle of host publication | ICEBE'05 |
| Publisher | IEEE Institute of Electrical and Electronic Engineers |
| Pages | 531-540 |
| ISBN (Print) | 0-7695-2430-3 |
| DOIs | |
| Publication status | Published - 2005 |
| MoE publication type | A4 Article in a conference publication |
| Event | IEEE International Conference on e-Business Engineering. ICEBE'05 - Beijing, China Duration: 12 Oct 2005 → 18 Oct 2005 |
Conference
| Conference | IEEE International Conference on e-Business Engineering. ICEBE'05 |
|---|---|
| Country/Territory | China |
| City | Beijing |
| Period | 12/10/05 → 18/10/05 |
Keywords
- Mobile services
- CRM
- mobile CRM
- customer relationship management