Adoption of mobile services in business case study of mobile CRM

Petteri Alahuhta, Heli Helaakoski, Alexander Smirnov

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    7 Citations (Scopus)

    Abstract

    The development of mobile technologies offers new opportunities for service providers to create more sophisticated and value added mobile services. These new mobile services can provide a way to deliver various kinds of information to the customers or to work as an interaction channel between service provider and customer. This paper shortly summarized mobile technologies that can be used for creating mobile services for mCommerce. The paper also discuss about success factors for mobile services. Furthermore the paper introduces a case study of a mobile Customer Relationship Management (CRM), that attempts to evaluate proposed success factors.
    Original languageEnglish
    Title of host publicationIEEE International Conference on e-Business Engineering, ICEBE'05
    Subtitle of host publicationICEBE'05
    PublisherIEEE Institute of Electrical and Electronic Engineers
    Pages531-540
    ISBN (Print)0-7695-2430-3
    DOIs
    Publication statusPublished - 2005
    MoE publication typeA4 Article in a conference publication
    EventIEEE International Conference on e-Business Engineering. ICEBE'05 - Beijing, China
    Duration: 12 Oct 200518 Oct 2005

    Conference

    ConferenceIEEE International Conference on e-Business Engineering. ICEBE'05
    CountryChina
    CityBeijing
    Period12/10/0518/10/05

    Keywords

    • Mobile services
    • CRM
    • mobile CRM
    • customer relationship management

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