Adoption of mobile services in Finland: Conceptual model and application-based case study

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

This paper offers both theoretical and empirical contributions relating to the consumers’ motives for and barriers to adopting mobile services. A case study of a mobile service is introduced to validate the factors that facilitate and trigger, and respectively hinder the acceptance of mobile services in Finland. The factors affecting the service adoption were researched based on a conceptual model that was a modified version of the Technology Acceptance Model (TAM) and of the Theory of Planned Behaviour (TPB). Based on the findings from a survey conducted with a sample of 52 Finnish campus students, the factors that affect consumers’ attitudes towards mobile services were discovered. Usefulness was revealed to have the strongest impact on attitude towards a mobile service, with context information and attitude acting as significant determinants of the intention to use the service. This study attempts to help mobile service providers choose right development and marketing strategies for mobile services and enhance the adoption and diffusion of mobile services.
Original languageEnglish
Title of host publicationProceedings of the International Conference on e-Business, ICE-B 2008
EditorsJoaquim Filipe
PublisherInsticc press
Pages131-139
ISBN (Print)9789898111586
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication
EventInternational Conference on E-Business, ICE-B 2008 - Porto, Portugal
Duration: 26 Jul 200829 Jul 2008

Conference

ConferenceInternational Conference on E-Business, ICE-B 2008
CountryPortugal
CityPorto
Period26/07/0829/07/08

Fingerprint

Conceptual model
Finland
Mobile services
Factors
Trigger
Intention to use
Usefulness
Acceptance
Technology acceptance model
Theory of planned behavior
Development strategy
Service provider
Marketing strategy
Consumer attitudes

Keywords

  • Adoption
  • J2ME
  • mobile Service
  • TAM
  • TPB

Cite this

Ervasti, M., & Helaakoski, H. (2008). Adoption of mobile services in Finland: Conceptual model and application-based case study. In J. Filipe (Ed.), Proceedings of the International Conference on e-Business, ICE-B 2008 (pp. 131-139). Insticc press.
Ervasti, Mari ; Helaakoski, Heli. / Adoption of mobile services in Finland : Conceptual model and application-based case study. Proceedings of the International Conference on e-Business, ICE-B 2008. editor / Joaquim Filipe. Insticc press, 2008. pp. 131-139
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Ervasti, M & Helaakoski, H 2008, Adoption of mobile services in Finland: Conceptual model and application-based case study. in J Filipe (ed.), Proceedings of the International Conference on e-Business, ICE-B 2008. Insticc press, pp. 131-139, International Conference on E-Business, ICE-B 2008, Porto, Portugal, 26/07/08.

Adoption of mobile services in Finland : Conceptual model and application-based case study. / Ervasti, Mari; Helaakoski, Heli.

Proceedings of the International Conference on e-Business, ICE-B 2008. ed. / Joaquim Filipe. Insticc press, 2008. p. 131-139.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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AB - This paper offers both theoretical and empirical contributions relating to the consumers’ motives for and barriers to adopting mobile services. A case study of a mobile service is introduced to validate the factors that facilitate and trigger, and respectively hinder the acceptance of mobile services in Finland. The factors affecting the service adoption were researched based on a conceptual model that was a modified version of the Technology Acceptance Model (TAM) and of the Theory of Planned Behaviour (TPB). Based on the findings from a survey conducted with a sample of 52 Finnish campus students, the factors that affect consumers’ attitudes towards mobile services were discovered. Usefulness was revealed to have the strongest impact on attitude towards a mobile service, with context information and attitude acting as significant determinants of the intention to use the service. This study attempts to help mobile service providers choose right development and marketing strategies for mobile services and enhance the adoption and diffusion of mobile services.

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Ervasti M, Helaakoski H. Adoption of mobile services in Finland: Conceptual model and application-based case study. In Filipe J, editor, Proceedings of the International Conference on e-Business, ICE-B 2008. Insticc press. 2008. p. 131-139