Abstract
This paper offers both theoretical and empirical contributions relating
to the consumers’ motives for and barriers to adopting mobile services. A case
study of a mobile service is introduced to validate the factors that
facilitate and trigger, and respectively hinder the acceptance of mobile
services in Finland. The factors affecting the service adoption were
researched based on a conceptual model that was a modified version of the
Technology Acceptance Model (TAM) and of the Theory of Planned Behaviour
(TPB). Based on the findings from a survey conducted with a sample of 52
Finnish campus students, the factors that affect consumers’ attitudes towards
mobile services were discovered. Usefulness was revealed to have the strongest
impact on attitude towards a mobile service, with context information and
attitude acting as significant determinants of the intention to use the
service. This study attempts to help mobile service providers choose right
development and marketing strategies for mobile services and enhance the
adoption and diffusion of mobile services.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the International Conference on e-Business, ICE-B 2008 |
| Editors | Joaquim Filipe |
| Publisher | INSTICC Press |
| Pages | 131-139 |
| ISBN (Print) | 9789898111586 |
| Publication status | Published - 2008 |
| MoE publication type | A4 Article in a conference publication |
| Event | International Conference on E-Business, ICE-B 2008 - Porto, Portugal Duration: 26 Jul 2008 → 29 Jul 2008 |
Conference
| Conference | International Conference on E-Business, ICE-B 2008 |
|---|---|
| Country/Territory | Portugal |
| City | Porto |
| Period | 26/07/08 → 29/07/08 |
Keywords
- Adoption
- J2ME
- mobile Service
- TAM
- TPB