Adoption of mobile services in Finland: Conceptual model and application-based case study

Mari Ervasti, Heli Helaakoski

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    This paper offers both theoretical and empirical contributions relating to the consumers’ motives for and barriers to adopting mobile services. A case study of a mobile service is introduced to validate the factors that facilitate and trigger, and respectively hinder the acceptance of mobile services in Finland. The factors affecting the service adoption were researched based on a conceptual model that was a modified version of the Technology Acceptance Model (TAM) and of the Theory of Planned Behaviour (TPB). Based on the findings from a survey conducted with a sample of 52 Finnish campus students, the factors that affect consumers’ attitudes towards mobile services were discovered. Usefulness was revealed to have the strongest impact on attitude towards a mobile service, with context information and attitude acting as significant determinants of the intention to use the service. This study attempts to help mobile service providers choose right development and marketing strategies for mobile services and enhance the adoption and diffusion of mobile services.
    Original languageEnglish
    Title of host publicationProceedings of the International Conference on e-Business, ICE-B 2008
    EditorsJoaquim Filipe
    PublisherINSTICC Press
    ISBN (Print)9789898111586
    Publication statusPublished - 2008
    MoE publication typeA4 Article in a conference publication
    EventInternational Conference on E-Business, ICE-B 2008 - Porto, Portugal
    Duration: 26 Jul 200829 Jul 2008


    ConferenceInternational Conference on E-Business, ICE-B 2008


    • Adoption
    • J2ME
    • mobile Service
    • TAM
    • TPB


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