Adoption of near field communication technology in business to consumer services

Arto Wallin, Juha Häikiö, Jaana Määttä

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Touch based interaction has been found out to provide fast and easy way to use mobile services. Near Field Communication technology (NFC) is one of the most promising ways to conduct touch based interaction with mobile phones. In this paper our aim is to identify challenges of the adoption of NFC related business to consumer services. The results of this study are based on three pilot cases conducted in Finland in 2007. Our research presents findings based on qualitative company interviews and both quantitative and qualitative user questionnaires. We conclude that there are several challenges in the adoption of NFC-based applications. However, expect for the shortage of NFC enabled mobile phones, challenges of the adoption may be reduced with careful planning and implementation of NFC-based applications.
    Original languageEnglish
    Title of host publicationProceedings of the International Conference on e-Business, ICE-B 2008
    EditorsJoaquim Filipe
    PublisherInsticc press
    Pages247-254
    ISBN (Print)9789898111586
    Publication statusPublished - 2008
    MoE publication typeA4 Article in a conference publication
    EventInternational Conference on E-Business, ICE-B 2008 - Porto, Portugal
    Duration: 26 Jul 200829 Jul 2008

    Conference

    ConferenceInternational Conference on E-Business, ICE-B 2008
    CountryPortugal
    CityPorto
    Period26/07/0829/07/08

    Keywords

    • Adoption of mobile services
    • Near field communication
    • NFC
    • NFC-based mobile services

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  • Cite this

    Wallin, A., Häikiö, J., & Määttä, J. (2008). Adoption of near field communication technology in business to consumer services. In J. Filipe (Ed.), Proceedings of the International Conference on e-Business, ICE-B 2008 (pp. 247-254). Insticc press.