"Ads by Google" and other social media business models

Petteri Kangas (Editor), Santtu Toivonen (Editor), Asta Bäck (Editor)

Research output: Book/ReportReport

5 Citations (Scopus)

Abstract

Social media is becoming more and more attractive to Web users. However, the majority of social media services do not have a clear business model. Typically an innovative idea gives birth to a service, which people can use free of charge. The most common way to create revenue is via advertisements: Google ads appear in many services. In the long run, however, social media has to adopt alternative means for making money. At the moment there are a few alternative business models, of which four larger themes are reported: Crowd-sourcing, revenue sharing between services and users, developing and selling underlying technologies, and adopting social media tools and approaches for professional use. Some examples of these approaches already exist. The report also identifies and defines some core concepts of social media, as well as investigates various phenomena co-occurring with social media, namely user activeness, identity, copyrights, mobility, trust, and side-effects. These phenomena should be kept in mind when designing and launching social media products and services.
Original languageEnglish
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Number of pages64
ISBN (Electronic)978-951-38-6918-2
ISBN (Print)978-951-38-6917-5
Publication statusPublished - 2007
MoE publication typeNot Eligible

Publication series

SeriesVTT Tiedotteita - Meddelanden - Research Notes
Number2384
ISSN1235-0605

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Keywords

  • social media
  • Web 2.0
  • Internet
  • business model

Cite this

Kangas, P., Toivonen, S., & Bäck, A. (Eds.) (2007). "Ads by Google" and other social media business models. Espoo: VTT Technical Research Centre of Finland. VTT Tiedotteita - Meddelanden - Research Notes, No. 2384
Kangas, Petteri (Editor) ; Toivonen, Santtu (Editor) ; Bäck, Asta (Editor). / "Ads by Google" and other social media business models. Espoo : VTT Technical Research Centre of Finland, 2007. 64 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2384).
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Kangas, P, Toivonen, S & Bäck, A (eds) 2007, "Ads by Google" and other social media business models. VTT Tiedotteita - Meddelanden - Research Notes, no. 2384, VTT Technical Research Centre of Finland, Espoo.

"Ads by Google" and other social media business models. / Kangas, Petteri (Editor); Toivonen, Santtu (Editor); Bäck, Asta (Editor).

Espoo : VTT Technical Research Centre of Finland, 2007. 64 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2384).

Research output: Book/ReportReport

TY - BOOK

T1 - "Ads by Google" and other social media business models

A2 - Kangas, Petteri

A2 - Toivonen, Santtu

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PY - 2007

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N2 - Social media is becoming more and more attractive to Web users. However, the majority of social media services do not have a clear business model. Typically an innovative idea gives birth to a service, which people can use free of charge. The most common way to create revenue is via advertisements: Google ads appear in many services. In the long run, however, social media has to adopt alternative means for making money. At the moment there are a few alternative business models, of which four larger themes are reported: Crowd-sourcing, revenue sharing between services and users, developing and selling underlying technologies, and adopting social media tools and approaches for professional use. Some examples of these approaches already exist. The report also identifies and defines some core concepts of social media, as well as investigates various phenomena co-occurring with social media, namely user activeness, identity, copyrights, mobility, trust, and side-effects. These phenomena should be kept in mind when designing and launching social media products and services.

AB - Social media is becoming more and more attractive to Web users. However, the majority of social media services do not have a clear business model. Typically an innovative idea gives birth to a service, which people can use free of charge. The most common way to create revenue is via advertisements: Google ads appear in many services. In the long run, however, social media has to adopt alternative means for making money. At the moment there are a few alternative business models, of which four larger themes are reported: Crowd-sourcing, revenue sharing between services and users, developing and selling underlying technologies, and adopting social media tools and approaches for professional use. Some examples of these approaches already exist. The report also identifies and defines some core concepts of social media, as well as investigates various phenomena co-occurring with social media, namely user activeness, identity, copyrights, mobility, trust, and side-effects. These phenomena should be kept in mind when designing and launching social media products and services.

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KW - Web 2.0

KW - Internet

KW - business model

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SN - 978-951-38-6917-5

T3 - VTT Tiedotteita - Meddelanden - Research Notes

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PB - VTT Technical Research Centre of Finland

CY - Espoo

ER -

Kangas P, (ed.), Toivonen S, (ed.), Bäck A, (ed.). "Ads by Google" and other social media business models. Espoo: VTT Technical Research Centre of Finland, 2007. 64 p. (VTT Tiedotteita - Meddelanden - Research Notes; No. 2384).