@inbook{2c060e506eb54e38b35492e668d3f41d,
title = "Aktiivisen ja terveen ik{\"a}{\"a}ntymisen tiekartta",
abstract = "Societies are ageing globally, which comes with challenges concerning healthcare and economics. Active and healthy ageing (AHA) is a method to improve older people{\textquoteright}s quality of life, reduce capacity concerns on healthcare, and enhance economics. ProEIPAHA project appointed three concrete goals to improve AHA: two more healthy life years, maximum independence and working as long as desired. By systemic modelling, we dis-covered that appropriate products and services, preventive actions and economic growth are important determi-nants for achieving the goals. Silver markets are in a central role to tackle demographic challenges, because they enable better utilisation of appropriate products and preventive actions. Silver markets have also a direct effect on economics. However, reduced physical and cognitive capabilities, lack of digital and health literacy and inade-quate market awareness are currently effective silver market barriers.",
keywords = "healthy ageing, silver markets, silver economy, active ageing",
author = "Veikko Ikonen and Markus M{\"a}kinen and Jaana Leikas",
year = "2017",
language = "Finnish",
isbn = "978-951-38-8612-7",
series = "VTT Research Highlights",
publisher = "VTT Technical Research Centre of Finland",
number = "14",
pages = "108--116",
booktitle = "Ik{\"a}{\"a}ntyminen ja teknologia",
address = "Finland",
}