Abstract
Natural and business ecosystems are complex and dynamic
service systems that interact through the utilization of
ecosystem service offerings for human well-being.
Currently, natural and business sciences have not
developed a shared and common set of service-based terms
or concepts for discussing ecosystem service offerings in
the process of value co-creation. In this study, the
ecosystem service approach was compared with marketing
science's service-dominant logic. The terminology and
concepts were harmonized, and the two approaches were
then integrated into a service-dominant value creation
(SVC) framework. The incorporation of natural ecosystems
includes accounting for the flow of positive and negative
impacts through associated value networks. Therefore, the
term value-in-impact was proposed to describe these value
flows. A case study of the global forest-based sector was
then presented, demonstrating how to discuss current
research challenges using the proposed framework. In
conclusion, a shared service-dominant approach provides
an opportunity for deeper inter-disciplinary discussion
between natural and business sciences. This study
represents a contribution towards the development of a
holistic service science that includes consideration for
natural ecosystems. The SVC framework also addresses many
of the multidimensional challenges noted by previous
sustainability frameworks.
Original language | English |
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Pages (from-to) | 51-64 |
Journal | Journal of Cleaner Production |
Volume | 124 |
DOIs | |
Publication status | Published - 2016 |
MoE publication type | A1 Journal article-refereed |
Keywords
- Service-dominant
- Ecosystem service
- Service science
- Value creation
- Ecosystem
- Ecosystem service cascade