An empirical investigation into value co-creation in B-to-B service networks

Taru Hakanen, Elina Jaakkola

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

The paper reports a study investigating the value perceptions of companies that are engaged in cocreating business-to-business services in a network. Our case study provides insights into the value that is perceived by supplier companies involved in offering collaborative service concepts, and their customers. Furthermore, we study the role of each party in value-creation. By integrating the conceptual discussion on value co-creation with practical experiences in two cases, we suggest that a network can assume the role of a value facilitator or value co-creator in their customers' value-creating processes. Our results suggest that a network service concept provides possibilities to enhance customer's value-creating processes particularly through combining versatile competences and through reducing sacrifices related to managing service procurement. The study also indicates that the customer may determine which role the service suppliers are able to assume in co-operation. The paper contributes to current value cocreation discussion by first, providing empirical insights into value co-creation which has currently been discussed predominantly on a theoretical level, and second, by extending the perspective to encompass multiple actors in a business-to-business service network.
Original languageEnglish
Title of host publicationProceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward
PublisherAalto University
ISBN (Print)978-952-15-2529-2
Publication statusPublished - 2010
MoE publication typeB3 Non-refereed article in conference proceedings
Event10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010 - Nokia, Finland
Duration: 15 Sep 201017 Sep 2010

Conference

Conference10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010
CountryFinland
CityNokia
Period15/09/1017/09/10

Fingerprint

Value co-creation
Empirical investigation
Suppliers
Customer value
Business-to-business services
Facilitators
Value creation
Procurement

Keywords

  • value co-creation
  • b-to-b services
  • service network

Cite this

Hakanen, T., & Jaakkola, E. (2010). An empirical investigation into value co-creation in B-to-B service networks. In Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward Aalto University.
Hakanen, Taru ; Jaakkola, Elina. / An empirical investigation into value co-creation in B-to-B service networks. Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward. Aalto University, 2010.
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Hakanen, T & Jaakkola, E 2010, An empirical investigation into value co-creation in B-to-B service networks. in Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward. Aalto University, 10th Annual EBRF Conference on Co-Creation as The Way Forward, 2010, Nokia, Finland, 15/09/10.

An empirical investigation into value co-creation in B-to-B service networks. / Hakanen, Taru; Jaakkola, Elina.

Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward. Aalto University, 2010.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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T1 - An empirical investigation into value co-creation in B-to-B service networks

AU - Hakanen, Taru

AU - Jaakkola, Elina

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Y1 - 2010

N2 - The paper reports a study investigating the value perceptions of companies that are engaged in cocreating business-to-business services in a network. Our case study provides insights into the value that is perceived by supplier companies involved in offering collaborative service concepts, and their customers. Furthermore, we study the role of each party in value-creation. By integrating the conceptual discussion on value co-creation with practical experiences in two cases, we suggest that a network can assume the role of a value facilitator or value co-creator in their customers' value-creating processes. Our results suggest that a network service concept provides possibilities to enhance customer's value-creating processes particularly through combining versatile competences and through reducing sacrifices related to managing service procurement. The study also indicates that the customer may determine which role the service suppliers are able to assume in co-operation. The paper contributes to current value cocreation discussion by first, providing empirical insights into value co-creation which has currently been discussed predominantly on a theoretical level, and second, by extending the perspective to encompass multiple actors in a business-to-business service network.

AB - The paper reports a study investigating the value perceptions of companies that are engaged in cocreating business-to-business services in a network. Our case study provides insights into the value that is perceived by supplier companies involved in offering collaborative service concepts, and their customers. Furthermore, we study the role of each party in value-creation. By integrating the conceptual discussion on value co-creation with practical experiences in two cases, we suggest that a network can assume the role of a value facilitator or value co-creator in their customers' value-creating processes. Our results suggest that a network service concept provides possibilities to enhance customer's value-creating processes particularly through combining versatile competences and through reducing sacrifices related to managing service procurement. The study also indicates that the customer may determine which role the service suppliers are able to assume in co-operation. The paper contributes to current value cocreation discussion by first, providing empirical insights into value co-creation which has currently been discussed predominantly on a theoretical level, and second, by extending the perspective to encompass multiple actors in a business-to-business service network.

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Hakanen T, Jaakkola E. An empirical investigation into value co-creation in B-to-B service networks. In Proceedings of the 10th annual EBRF conference on Co-Creation as a Way Forward. Aalto University. 2010