An empirical study on enhancing transformation towards service business: Intra- and inter-firm collaboration perspectives

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    This paper studies service business transformation from intra- and inter-firm perspectives. Though it seems crucial to manage that duality in the transformation, few empirical studies exist. A holistic analysis framework of transformation enhancers is created by combining marketing, industrial service management, organisational culture and innovation studies. The multiple case study was applied to analyse the transformation efforts of three SME companies representing the technical trade and industrial services. The paper brings new insight from practice to theoretical discussion regarding the means to enhance service business transformation within the companies and their customer relations in the technical trade. The main managerial contribution is to highlight and share the case-specific solutions as best practices available for other companies.
    Original languageEnglish
    Title of host publicationProceedings of the 13th International CINet Conference
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication
    Event13th International CINet Conference: Continuous Innovation Across Boundaries - Rome, Italy
    Duration: 16 Sep 201218 Sep 2012
    Conference number: 13

    Conference

    Conference13th International CINet Conference
    CountryItaly
    CityRome
    Period16/09/1218/09/12

    Keywords

    • transformation
    • service business
    • collaboration
    • paradigm innovation
    • case study

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