Abstract
This paper studies service business transformation from
intra- and inter-firm perspectives. Though it seems
crucial to manage that duality in the transformation, few
empirical studies exist. A holistic analysis framework of
transformation enhancers is created by combining
marketing, industrial service management, organisational
culture and innovation studies. The multiple case study
was applied to analyse the transformation efforts of
three SME companies representing the technical trade and
industrial services. The paper brings new insight from
practice to theoretical discussion regarding the means to
enhance service business transformation within the
companies and their customer relations in the technical
trade. The main managerial contribution is to highlight
and share the case-specific solutions as best practices
available for other companies.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 13th International CINet Conference |
| Publisher | Continuous Innovation Network (CINet) |
| ISBN (Print) | 978-90-77360-15-6 |
| Publication status | Published - 2012 |
| MoE publication type | A4 Article in a conference publication |
| Event | 13th International CINet Conference: Continuous Innovation Across Boundaries - Rome, Italy Duration: 16 Sept 2012 → 18 Sept 2012 Conference number: 13 |
Conference
| Conference | 13th International CINet Conference |
|---|---|
| Country/Territory | Italy |
| City | Rome |
| Period | 16/09/12 → 18/09/12 |
Keywords
- transformation
- service business
- collaboration
- paradigm innovation
- case study