An exploratory method to clarify business potential in the context of industrial internet: A case study

Maarit Tihinen, Marika Iivari, Heikki Ailisto, Marjaana Komi, Jukka Kääriäinen, Irina Peltomaa

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    3 Citations (Scopus)

    Abstract

    This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.
    Original languageEnglish
    Title of host publicationCollaboration in a Hyperconnected World
    Subtitle of host publicationPRO-VE 2016
    PublisherSpringer
    Pages469-478
    ISBN (Electronic)978-3-319-45390-3
    ISBN (Print)978-3-319-45389-7
    DOIs
    Publication statusPublished - 20 Sep 2016
    MoE publication typeA4 Article in a conference publication
    Event17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016 - Porto, Portugal
    Duration: 3 Oct 20165 Oct 2016
    Conference number: 17

    Publication series

    SeriesIFIP Advances in Information and Communication Technology
    ISSN1868-4238

    Conference

    Conference17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016
    Abbreviated titlePRO-VE 2016
    Country/TerritoryPortugal
    CityPorto
    Period3/10/165/10/16

    Keywords

    • business opportunity
    • future scenario
    • exploratory
    • industrial internet

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