An exploratory method to clarify business potential in the context of industrial internet: A case study

Maarit Tihinen; Marika Iivari; Heikki Ailisto; Marjaana Komi; Jukka Kääriäinen; Irina Peltomaa

doi:10.1007/978-3-319-45390-3_40

An exploratory method to clarify business potential in the context of industrial internet: A case study

Maarit Tihinen, Marika Iivari, Heikki Ailisto, Marjaana Komi, Jukka Kääriäinen, Irina Peltomaa

University of Oulu

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

7 Citations (Scopus)

Abstract

This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.

Original language	English
Title of host publication	Collaboration in a Hyperconnected World
Subtitle of host publication	PRO-VE 2016
Publisher	Springer
Pages	469-478
ISBN (Electronic)	978-3-319-45390-3
ISBN (Print)	978-3-319-45389-7
DOIs	https://doi.org/10.1007/978-3-319-45390-3_40
Publication status	Published - 20 Sept 2016
MoE publication type	A4 Article in a conference publication
Event	17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016 - Porto, Portugal Duration: 3 Oct 2016 → 5 Oct 2016 Conference number: 17

Publication series

Series	IFIP Advances in Information and Communication Technology
ISSN	1868-4238

Conference

Conference	17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016
Abbreviated title	PRO-VE 2016
Country/Territory	Portugal
City	Porto
Period	3/10/16 → 5/10/16

Keywords

business opportunity
future scenario
exploratory
industrial internet

Access to Document

10.1007/978-3-319-45390-3_40

Cite this

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title = "An exploratory method to clarify business potential in the context of industrial internet: A case study",

abstract = "This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory {"}scenario method{"} was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.",

keywords = "business opportunity, future scenario, exploratory, industrial internet",

author = "Maarit Tihinen and Marika Iivari and Heikki Ailisto and Marjaana Komi and Jukka K{\"a}{\"a}ri{\"a}inen and Irina Peltomaa",

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Tihinen, M, Iivari, M, Ailisto, H, Komi, M, Kääriäinen, J & Peltomaa, I 2016, An exploratory method to clarify business potential in the context of industrial internet: A case study. in Collaboration in a Hyperconnected World: PRO-VE 2016. Springer, IFIP Advances in Information and Communication Technology, pp. 469-478, 17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016, Porto, Portugal, 3/10/16. https://doi.org/10.1007/978-3-319-45390-3_40

An exploratory method to clarify business potential in the context of industrial internet: A case study. / Tihinen, Maarit; Iivari, Marika; Ailisto, Heikki et al.
Collaboration in a Hyperconnected World: PRO-VE 2016. Springer, 2016. p. 469-478 (IFIP Advances in Information and Communication Technology).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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N2 - This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.

AB - This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.

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KW - exploratory

KW - industrial internet

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An exploratory method to clarify business potential in the context of industrial internet: A case study

Abstract

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Keywords

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