An exploratory method to clarify business potential in the context of industrial internet: A case study

Maarit Tihinen, Marika Iivari, Heikki Ailisto, Marjaana Komi, Jukka Kääriäinen, Irina Peltomaa

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

1 Citation (Scopus)

Abstract

This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.
Original languageEnglish
Title of host publicationCollaboration in a Hyperconnected World
Subtitle of host publicationPRO-VE 2016
PublisherSpringer
Pages469-478
ISBN (Electronic)978-3-319-45390-3
ISBN (Print)978-3-319-45389-7
DOIs
Publication statusPublished - 20 Sep 2016
MoE publication typeA4 Article in a conference publication
Event17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016 - Porto, Portugal
Duration: 3 Oct 20165 Oct 2016
Conference number: 17

Publication series

SeriesIFIP Advances in Information and Communication Technology
ISSN1868-4238

Conference

Conference17th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2016
Abbreviated titlePRO-VE 2016
CountryPortugal
CityPorto
Period3/10/165/10/16

Keywords

  • business opportunity
  • future scenario
  • exploratory
  • industrial internet

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    Tihinen, M., Iivari, M., Ailisto, H., Komi, M., Kääriäinen, J., & Peltomaa, I. (2016). An exploratory method to clarify business potential in the context of industrial internet: A case study. In Collaboration in a Hyperconnected World: PRO-VE 2016 (pp. 469-478). Springer. IFIP Advances in Information and Communication Technology https://doi.org/10.1007/978-3-319-45390-3_40