Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

Kyösti Pennanen, Harri T. Luomala, J. Solovjova

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 15th Biennial World Marketing Congress
Subtitle of host publicationThe Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11
EditorsColin Campbell
Pages763-771
VolumeXV
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication
Event15th Biennial World Marketing Congress, WMC Reims 2011 - Reims, France
Duration: 20 Jul 201123 Jul 2011

Publication series

SeriesWorld Marketing Congress
VolumeXV

Conference

Conference15th Biennial World Marketing Congress, WMC Reims 2011
Abbreviated titleWMC Reims 11
CountryFrance
CityReims
Period20/07/1123/07/11

Cite this

Pennanen, K., Luomala, H. T., & Solovjova, J. (2011). Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In C. Campbell (Ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11 (Vol. XV, pp. 763-771). World Marketing Congress, Vol.. XV
Pennanen, Kyösti ; Luomala, Harri T. ; Solovjova, J. / Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. editor / Colin Campbell. Vol. XV 2011. pp. 763-771 (World Marketing Congress, Vol. XV).
@inproceedings{9f65f12f71e7406fbe0e429e8dfbb9f3,
title = "Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers",
author = "Ky{\"o}sti Pennanen and Luomala, {Harri T.} and J. Solovjova",
year = "2011",
language = "English",
isbn = "0-939783-15-0",
volume = "XV",
series = "World Marketing Congress",
pages = "763--771",
editor = "Colin Campbell",
booktitle = "Proceedings of the 15th Biennial World Marketing Congress",

}

Pennanen, K, Luomala, HT & Solovjova, J 2011, Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. in C Campbell (ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. vol. XV, World Marketing Congress, vol. XV, pp. 763-771, 15th Biennial World Marketing Congress, WMC Reims 2011, Reims, France, 20/07/11.

Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. / Pennanen, Kyösti; Luomala, Harri T.; Solovjova, J.

Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. ed. / Colin Campbell. Vol. XV 2011. p. 763-771 (World Marketing Congress, Vol. XV).

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

TY - GEN

T1 - Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

AU - Pennanen, Kyösti

AU - Luomala, Harri T.

AU - Solovjova, J.

PY - 2011

Y1 - 2011

M3 - Conference article in proceedings

SN - 0-939783-15-0

VL - XV

T3 - World Marketing Congress

SP - 763

EP - 771

BT - Proceedings of the 15th Biennial World Marketing Congress

A2 - Campbell, Colin

ER -

Pennanen K, Luomala HT, Solovjova J. Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In Campbell C, editor, Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. Vol. XV. 2011. p. 763-771. (World Marketing Congress, Vol. XV).