Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

Kyösti Pennanen; Harri T. Luomala; J. Solovjova

Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

Kyösti Pennanen, Harri T. Luomala, J. Solovjova

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 15th Biennial World Marketing Congress
Subtitle of host publication	The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11
Editors	Colin Campbell
Pages	763-771
Volume	XV
Publication status	Published - 2011
MoE publication type	A4 Article in a conference publication
Event	15th Biennial World Marketing Congress, WMC Reims 2011 - Reims, France Duration: 20 Jul 2011 → 23 Jul 2011

Publication series

Series	World Marketing Congress
Volume	XV

Conference

Conference	15th Biennial World Marketing Congress, WMC Reims 2011
Abbreviated title	WMC Reims 11
Country/Territory	France
City	Reims
Period	20/07/11 → 23/07/11

Access to Document

http://www.ams-web.org/associations/213/files/2011%20AMS%20WMC%20Proceedings.pdf

Cite this

Pennanen, K., Luomala, H. T., & Solovjova, J. (2011). Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In C. Campbell (Ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11 (Vol. XV, pp. 763-771) http://www.ams-web.org/associations/213/files/2011%20AMS%20WMC%20Proceedings.pdf

Pennanen, Kyösti ; Luomala, Harri T. ; Solovjova, J. / Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. editor / Colin Campbell. Vol. XV 2011. pp. 763-771 (World Marketing Congress, Vol. XV).

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title = "Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers",

author = "Ky{\"o}sti Pennanen and Luomala, {Harri T.} and J. Solovjova",

year = "2011",

language = "English",

isbn = "0-939783-15-0",

volume = "XV",

series = "World Marketing Congress",

pages = "763--771",

editor = "Colin Campbell",

booktitle = "Proceedings of the 15th Biennial World Marketing Congress",

note = "15th Biennial World Marketing Congress, WMC Reims 2011, WMC Reims 11 ; Conference date: 20-07-2011 Through 23-07-2011",

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Pennanen, K, Luomala, HT & Solovjova, J 2011, Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. in C Campbell (ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. vol. XV, World Marketing Congress, vol. XV, pp. 763-771, 15th Biennial World Marketing Congress, WMC Reims 2011, Reims, France, 20/07/11. <http://www.ams-web.org/associations/213/files/2011%20AMS%20WMC%20Proceedings.pdf>

Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. / Pennanen, Kyösti; Luomala, Harri T.; Solovjova, J.
Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. ed. / Colin Campbell. Vol. XV 2011. p. 763-771 (World Marketing Congress, Vol. XV).

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

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T1 - Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

AU - Pennanen, Kyösti

AU - Luomala, Harri T.

AU - Solovjova, J.

PY - 2011

Y1 - 2011

M3 - Conference article in proceedings

SN - 0-939783-15-0

VL - XV

T3 - World Marketing Congress

SP - 763

EP - 771

BT - Proceedings of the 15th Biennial World Marketing Congress

A2 - Campbell, Colin

T2 - 15th Biennial World Marketing Congress, WMC Reims 2011

Y2 - 20 July 2011 through 23 July 2011

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Pennanen K, Luomala HT, Solovjova J. Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In Campbell C, editor, Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. Vol. XV. 2011. p. 763-771. (World Marketing Congress, Vol. XV).