Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

Kyösti Pennanen, Harri T. Luomala, J. Solovjova

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 15th Biennial World Marketing Congress
    Subtitle of host publicationThe Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11
    EditorsColin Campbell
    Pages763-771
    VolumeXV
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    Event15th Biennial World Marketing Congress, WMC Reims 2011 - Reims, France
    Duration: 20 Jul 201123 Jul 2011

    Publication series

    SeriesWorld Marketing Congress
    VolumeXV

    Conference

    Conference15th Biennial World Marketing Congress, WMC Reims 2011
    Abbreviated titleWMC Reims 11
    CountryFrance
    CityReims
    Period20/07/1123/07/11

    Cite this

    Pennanen, K., Luomala, H. T., & Solovjova, J. (2011). Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In C. Campbell (Ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11 (Vol. XV, pp. 763-771). World Marketing Congress, Vol.. XV