Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

Kyösti Pennanen, Harri T. Luomala, J. Solovjova

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 15th Biennial World Marketing Congress
    Subtitle of host publicationThe Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11
    EditorsColin Campbell
    Pages763-771
    VolumeXV
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication
    Event15th Biennial World Marketing Congress, WMC Reims 2011 - Reims, France
    Duration: 20 Jul 201123 Jul 2011

    Publication series

    SeriesWorld Marketing Congress
    VolumeXV

    Conference

    Conference15th Biennial World Marketing Congress, WMC Reims 2011
    Abbreviated titleWMC Reims 11
    CountryFrance
    CityReims
    Period20/07/1123/07/11

    Cite this

    Pennanen, K., Luomala, H. T., & Solovjova, J. (2011). Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In C. Campbell (Ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11 (Vol. XV, pp. 763-771). World Marketing Congress, Vol.. XV
    Pennanen, Kyösti ; Luomala, Harri T. ; Solovjova, J. / Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. editor / Colin Campbell. Vol. XV 2011. pp. 763-771 (World Marketing Congress, Vol. XV).
    @inproceedings{9f65f12f71e7406fbe0e429e8dfbb9f3,
    title = "Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers",
    author = "Ky{\"o}sti Pennanen and Luomala, {Harri T.} and J. Solovjova",
    year = "2011",
    language = "English",
    isbn = "0-939783-15-0",
    volume = "XV",
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    Pennanen, K, Luomala, HT & Solovjova, J 2011, Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. in C Campbell (ed.), Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. vol. XV, World Marketing Congress, vol. XV, pp. 763-771, 15th Biennial World Marketing Congress, WMC Reims 2011, Reims, France, 20/07/11.

    Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. / Pennanen, Kyösti; Luomala, Harri T.; Solovjova, J.

    Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. ed. / Colin Campbell. Vol. XV 2011. p. 763-771 (World Marketing Congress, Vol. XV).

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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    T1 - Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers

    AU - Pennanen, Kyösti

    AU - Luomala, Harri T.

    AU - Solovjova, J.

    PY - 2011

    Y1 - 2011

    M3 - Conference article in proceedings

    SN - 0-939783-15-0

    VL - XV

    T3 - World Marketing Congress

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    BT - Proceedings of the 15th Biennial World Marketing Congress

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    Pennanen K, Luomala HT, Solovjova J. Analyzing the antecedents and consequences of consumer ethnocentrism amongst Russian food consumers. In Campbell C, editor, Proceedings of the 15th Biennial World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, WMC Reims 11. Vol. XV. 2011. p. 763-771. (World Marketing Congress, Vol. XV).