Anatomy of successful sustainable business models

Maria Antikainen (Corresponding author), Vafa Järnefelt

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific


ustainability is already creating a competitive advantage for forerunner companies that have been successful in the transition process towards more sustainable business models. Although there is a growing body of literature concerning this topic, there remains limited understanding of the building blocks of sustainable business models (SBMs). Our study aims to understand 1) what kinds of SBMs have top rated ESG companies implemented and 2) what kinds of SBM patterns and their combinations these SBMs consist of? The study examines the 10 best performers on two MCSI indexes (MSCI Europe SRI Index 12/2021 and MSCI USA SRI Index 12/2021). By comparing these index listings, we were able to identify similar sustainable business model patterns among the case companies. The patterns identified in the cases were mostly focused on the ecological and economic aspects, as only three of the companies had implemented social sustainability-oriented patterns.
Original languageEnglish
Title of host publicationProceedings of the XXXIII ISPIM Innovation Conference
Subtitle of host publicationInnovating in a Digital World
Place of PublicationLappeenranta
PublisherLappeenranta University of Technology
ISBN (Electronic)978-952-335-694-8
Publication statusPublished - 5 Jun 2022
MoE publication typeB3 Non-refereed article in conference proceedings
EventXXXIII ISPIM Innovation Conference: Innovating in a Digital World - RAdisson Blu Hotel, Copenhagen, Denmark
Duration: 5 Jun 20228 Jun 2022 (Proceeding submissions)

Publication series

SeriesLUT Scientific and Expertise Publications: Research Reports


ConferenceXXXIII ISPIM Innovation Conference
Internet address


  • sustainability
  • business model
  • pattern
  • case study
  • ESG


Dive into the research topics of 'Anatomy of successful sustainable business models'. Together they form a unique fingerprint.

Cite this