Anticipating Alternative Futures for the Platform Economy

Mikko Dufva, Raija Koivisto, Leena Ilmola-Sheppard, Seija Junno

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Despite the considerable hype around platforms, our understanding of what the platform economy means and what drivers will define future development trajectories is limited. Companies and policy makers have a great need to investigate what potential opportunities will arise from the platform economy. A shared perception of uncertainties and a strong vision are prerequisites for the development of the platform economy. In this article, we describe a systematic way to develop a resilient vision for a new platform ecosystem, both from the viewpoint of national policy makers and corporate strategy makers in the heavy engineering industry. The process uses morphological analysis for scenario development and robust portfolio modelling for creating resilient strategies. The results include a list of key uncertainties, three general scenarios (sustainable development by Europe; polarization driven by China and the United States; US-driven fast, unreliable growth) as well as steel-industry specific scenarios based on these uncertainties, elements of a resilient vision, and strategies for coping with the uncertainties described by the scenarios.
Original languageEnglish
Pages (from-to)6-16
JournalTechnology Innovation Management Review (TIM Review)
Volume7
Issue number9
DOIs
Publication statusPublished - 2017
MoE publication typeA1 Journal article-refereed

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corporate strategy
policy strategy
sustainable development
polarization
trajectory
engineering
ecosystem
industry
modeling
economy
steel industry
analysis
policy
Europe

Keywords

  • platforms
  • platform economy
  • foresight
  • strategy
  • scenarios
  • morphological analysis
  • portfolio modelling
  • resilience

Cite this

Dufva, Mikko ; Koivisto, Raija ; Ilmola-Sheppard, Leena ; Junno, Seija. / Anticipating Alternative Futures for the Platform Economy. In: Technology Innovation Management Review (TIM Review). 2017 ; Vol. 7, No. 9. pp. 6-16.
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Anticipating Alternative Futures for the Platform Economy. / Dufva, Mikko; Koivisto, Raija; Ilmola-Sheppard, Leena; Junno, Seija.

In: Technology Innovation Management Review (TIM Review), Vol. 7, No. 9, 2017, p. 6-16.

Research output: Contribution to journalArticleScientificpeer-review

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AB - Despite the considerable hype around platforms, our understanding of what the platform economy means and what drivers will define future development trajectories is limited. Companies and policy makers have a great need to investigate what potential opportunities will arise from the platform economy. A shared perception of uncertainties and a strong vision are prerequisites for the development of the platform economy. In this article, we describe a systematic way to develop a resilient vision for a new platform ecosystem, both from the viewpoint of national policy makers and corporate strategy makers in the heavy engineering industry. The process uses morphological analysis for scenario development and robust portfolio modelling for creating resilient strategies. The results include a list of key uncertainties, three general scenarios (sustainable development by Europe; polarization driven by China and the United States; US-driven fast, unreliable growth) as well as steel-industry specific scenarios based on these uncertainties, elements of a resilient vision, and strategies for coping with the uncertainties described by the scenarios.

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