Are companies ready for the revolution in design: Modelling maturity for virtual prototyping

Susanna Aromaa, Simo-Pekka Leino, Juhani Viitaniemi

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    2 Citations (Scopus)


    Companies are meeting growing demands for readiness to respond rapidly to changes from the outside world. Companies actively manage and develop their competences by applying new technologies and methodologies such as virtual prototyping (VP). Nevertheless, no general, structured guidelines for VP implementation are available due to novelty of the use of virtual reality technologies in machine industry. The purpose of our research was to improve the use of VP in companies. In this paper, we describe two company cases from the machine industry that are implementing VP for everyday use. During the research, it became clear that the companies had quite intuitive ways for the VP implementation, and they experienced many challenges. This paper describes how companies can improve VP implementation in a more structured way using the virtual prototyping implementation maturity model (VIRMA). VIRMA supports companies in improving their adaptations of VP and benefitting earlier from VP use in design.
    Original languageEnglish
    Title of host publicationProceeding of the 19th International Conference on Engineering Design, ICED 2013
    Subtitle of host publicationDS 75-9. Design for Harmonies, Vol.9: Design Methods and Tools
    EditorsUdo Lindemann, Srinivasan V, Yong Se Kim, John Clarkson, Gaetano Cascini
    PublisherDesign Society
    ISBN (Print)978-1-904670-52-0
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    Event19th International Conference on Engineering Design, ICED13 - Seoul, Korea, Republic of
    Duration: 19 Aug 201322 Aug 2013


    Conference19th International Conference on Engineering Design, ICED13
    Abbreviated title ICED 2013
    Country/TerritoryKorea, Republic of


    • design process
    • early design phases
    • virtual reality
    • virtual prototyping
    • maturity


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