Assessing the impacts of a reindeer warning service

Elina Aittoniemi, Pirkko Rämä, Merja Penttinen, A. Lahtela

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    The service evaluated in this field study aims to reduce the number of reindeer accidents by real-time warnings. Drivers participating in the study receive warnings on reindeer on or near the road by a smart phone installed in the vehicle. The service also informs the drivers and participating companies on especially accident prone areas via the Internet. This study assesses the acceptance of the warning service and its potential impacts on driver behaviour, foresight and traffic safety. Based on the results an estimate of the possibilities to reduce the amount of reindeer accidents with a broad implementation of the service will be provided. The effects on efficiency of transportation and environment will be addressed as well.
    Original languageEnglish
    Title of host publication10th ITS European Congress
    PublisherERTICO - ITS Europe
    Number of pages9
    Publication statusPublished - 2014
    MoE publication typeNot Eligible
    Event10th ITS European Congress - Helsinki, Finland
    Duration: 16 Jun 201419 Jun 2014


    Conference10th ITS European Congress


    • traffic safety
    • traveller information service
    • impacts


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