Attitudes behind consumers' willingness to use functional foods

Nina Urala (Corresponding Author), Liisa Lähteenmäki

Research output: Contribution to journalArticleScientificpeer-review

230 Citations (Scopus)

Abstract

So-called functional foods are a new category of products that promise consumers improvements in targeted physiological functions. The objective of this study was to quantify the attitudes behind consumers' (n=1158) willingness to use these products. Functional food-related statements formed seven factors describing consumers' attitudes towards functional foods. These factors were as follows: perceived reward from using functional foods, confidence in functional foods, necessity for functional foods, functional foods as medicines, absence of nutritional risks in functional foods, functional foods as part of a healthy diet and the health effects of functional foods vs. their taste. These attitude subscales differentiated between consumers (n=1158) in their reported willingness to use functional foods. The best predictor for willingness to use functional foods was the perceived reward.
Original languageEnglish
Pages (from-to)793 - 803
Number of pages11
JournalFood Quality and Preference
Volume15
Issue number7-8
DOIs
Publication statusPublished - 2004
MoE publication typeA1 Journal article-refereed

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Functional Food
willingness to pay
functional foods
consumer attitudes
Reward
healthy diet
medicine

Keywords

  • Functional foods
  • consumers
  • Attitudes
  • Willingness to use
  • Perceived reward

Cite this

Urala, Nina ; Lähteenmäki, Liisa. / Attitudes behind consumers' willingness to use functional foods. In: Food Quality and Preference. 2004 ; Vol. 15, No. 7-8. pp. 793 - 803.
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Attitudes behind consumers' willingness to use functional foods. / Urala, Nina (Corresponding Author); Lähteenmäki, Liisa.

In: Food Quality and Preference, Vol. 15, No. 7-8, 2004, p. 793 - 803.

Research output: Contribution to journalArticleScientificpeer-review

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