Attitudes towards organic foods among Swedish consumers

Maria K. Magnusson, Anne Arvola, Ulla Kaisa Koivisto Hursti, Lars Åberg, Per Olow Sjödén

Research output: Contribution to journalArticleScientificpeer-review

338 Citations (Scopus)

Abstract

The present study reports demographic differences with respect to Swedish consumers’ attitudes towards organic foods (milk, meat, potatoes, bread), purchase frequency, purchase criteria, perceived availability, and beliefs about organic foods. A random nation-wide sample of 2,000 respondents, aged 18-65 years, were mailed a questionnaire and 1,154 (58 per cent) responded. The majority of consumers, and particularly women and young respondents (18-25 years) reported positive attitudes, but purchase frequency was low. A total of 13 per cent stated that they regularly bought organic milk. Corresponding figures for organic meat, potatoes, and bread were 13, 16, and 8 per cent respectively. The most important purchase criterion was good taste, and the least important was “organically produced”. Approximately half of the respondents were satisfied with the availability of the organic foods. The organic foods were perceived to be more expensive and healthier than conventionally produced alternatives. A major obstacle to the purchase of organic foods was reported to be premium prices. The results suggest that the consumption will not increase as long as important purchase criteria and perceived beliefs about organic foods do not match.

Original languageEnglish
Pages (from-to)209-227
JournalBritish Food Journal
Volume103
Issue number3
DOIs
Publication statusPublished - 1 Apr 2001
MoE publication typeA1 Journal article-refereed

Fingerprint

Organic Food
organic foods
Bread
Solanum tuberosum
Meat
breads
Milk
meat
potatoes
consumer attitudes
milk
Purchase
Organic food
demographic statistics
questionnaires
Demography
Surveys and Questionnaires

Keywords

  • Attitude-behaviour discrepancy
  • Consumer attitudes
  • Organic foods

Cite this

Magnusson, M. K., Arvola, A., Koivisto Hursti, U. K., Åberg, L., & Sjödén, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209-227. https://doi.org/10.1108/00070700110386755
Magnusson, Maria K. ; Arvola, Anne ; Koivisto Hursti, Ulla Kaisa ; Åberg, Lars ; Sjödén, Per Olow. / Attitudes towards organic foods among Swedish consumers. In: British Food Journal. 2001 ; Vol. 103, No. 3. pp. 209-227.
@article{b9e818ce9f8640d6bbc476bb191bacba,
title = "Attitudes towards organic foods among Swedish consumers",
abstract = "The present study reports demographic differences with respect to Swedish consumers’ attitudes towards organic foods (milk, meat, potatoes, bread), purchase frequency, purchase criteria, perceived availability, and beliefs about organic foods. A random nation-wide sample of 2,000 respondents, aged 18-65 years, were mailed a questionnaire and 1,154 (58 per cent) responded. The majority of consumers, and particularly women and young respondents (18-25 years) reported positive attitudes, but purchase frequency was low. A total of 13 per cent stated that they regularly bought organic milk. Corresponding figures for organic meat, potatoes, and bread were 13, 16, and 8 per cent respectively. The most important purchase criterion was good taste, and the least important was “organically produced”. Approximately half of the respondents were satisfied with the availability of the organic foods. The organic foods were perceived to be more expensive and healthier than conventionally produced alternatives. A major obstacle to the purchase of organic foods was reported to be premium prices. The results suggest that the consumption will not increase as long as important purchase criteria and perceived beliefs about organic foods do not match.",
keywords = "Attitude-behaviour discrepancy, Consumer attitudes, Organic foods",
author = "Magnusson, {Maria K.} and Anne Arvola and {Koivisto Hursti}, {Ulla Kaisa} and Lars {\AA}berg and Sj{\"o}d{\'e}n, {Per Olow}",
year = "2001",
month = "4",
day = "1",
doi = "10.1108/00070700110386755",
language = "English",
volume = "103",
pages = "209--227",
journal = "British Food Journal",
issn = "0007-070X",
publisher = "Emerald Publishing Limited",
number = "3",

}

Magnusson, MK, Arvola, A, Koivisto Hursti, UK, Åberg, L & Sjödén, PO 2001, 'Attitudes towards organic foods among Swedish consumers', British Food Journal, vol. 103, no. 3, pp. 209-227. https://doi.org/10.1108/00070700110386755

Attitudes towards organic foods among Swedish consumers. / Magnusson, Maria K.; Arvola, Anne; Koivisto Hursti, Ulla Kaisa; Åberg, Lars; Sjödén, Per Olow.

In: British Food Journal, Vol. 103, No. 3, 01.04.2001, p. 209-227.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Attitudes towards organic foods among Swedish consumers

AU - Magnusson, Maria K.

AU - Arvola, Anne

AU - Koivisto Hursti, Ulla Kaisa

AU - Åberg, Lars

AU - Sjödén, Per Olow

PY - 2001/4/1

Y1 - 2001/4/1

N2 - The present study reports demographic differences with respect to Swedish consumers’ attitudes towards organic foods (milk, meat, potatoes, bread), purchase frequency, purchase criteria, perceived availability, and beliefs about organic foods. A random nation-wide sample of 2,000 respondents, aged 18-65 years, were mailed a questionnaire and 1,154 (58 per cent) responded. The majority of consumers, and particularly women and young respondents (18-25 years) reported positive attitudes, but purchase frequency was low. A total of 13 per cent stated that they regularly bought organic milk. Corresponding figures for organic meat, potatoes, and bread were 13, 16, and 8 per cent respectively. The most important purchase criterion was good taste, and the least important was “organically produced”. Approximately half of the respondents were satisfied with the availability of the organic foods. The organic foods were perceived to be more expensive and healthier than conventionally produced alternatives. A major obstacle to the purchase of organic foods was reported to be premium prices. The results suggest that the consumption will not increase as long as important purchase criteria and perceived beliefs about organic foods do not match.

AB - The present study reports demographic differences with respect to Swedish consumers’ attitudes towards organic foods (milk, meat, potatoes, bread), purchase frequency, purchase criteria, perceived availability, and beliefs about organic foods. A random nation-wide sample of 2,000 respondents, aged 18-65 years, were mailed a questionnaire and 1,154 (58 per cent) responded. The majority of consumers, and particularly women and young respondents (18-25 years) reported positive attitudes, but purchase frequency was low. A total of 13 per cent stated that they regularly bought organic milk. Corresponding figures for organic meat, potatoes, and bread were 13, 16, and 8 per cent respectively. The most important purchase criterion was good taste, and the least important was “organically produced”. Approximately half of the respondents were satisfied with the availability of the organic foods. The organic foods were perceived to be more expensive and healthier than conventionally produced alternatives. A major obstacle to the purchase of organic foods was reported to be premium prices. The results suggest that the consumption will not increase as long as important purchase criteria and perceived beliefs about organic foods do not match.

KW - Attitude-behaviour discrepancy

KW - Consumer attitudes

KW - Organic foods

UR - http://www.scopus.com/inward/record.url?scp=84986042694&partnerID=8YFLogxK

U2 - 10.1108/00070700110386755

DO - 10.1108/00070700110386755

M3 - Article

AN - SCOPUS:84986042694

VL - 103

SP - 209

EP - 227

JO - British Food Journal

JF - British Food Journal

SN - 0007-070X

IS - 3

ER -

Magnusson MK, Arvola A, Koivisto Hursti UK, Åberg L, Sjödén PO. Attitudes towards organic foods among Swedish consumers. British Food Journal. 2001 Apr 1;103(3):209-227. https://doi.org/10.1108/00070700110386755