Abstract
The presentation describes a study on the opportunities
of Big Data in the Media sector. Two Finnish media houses
were case examples. Opportunities were found especially
in customer segmentation, user behaviour prediction and
content recommendation.
Original language | English |
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Publication status | Published - 2015 |
MoE publication type | Not Eligible |
Event | Nxt Media Conference - Trondheim, Norway Duration: 7 Nov 2015 → … |
Conference
Conference | Nxt Media Conference |
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Country/Territory | Norway |
City | Trondheim |
Period | 7/11/15 → … |
Keywords
- Big Data
- Media
- Customer segmentation
- Nxt Media
- Machine Learning