Big Data in Media - results from a Finnish study

Research output: Contribution to conferenceOther conference contributionScientific

Abstract

The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.
Original languageEnglish
Publication statusPublished - 2015
EventNxt Media Conference - Trondheim, Norway
Duration: 7 Nov 2015 → …

Conference

ConferenceNxt Media Conference
CountryNorway
CityTrondheim
Period7/11/15 → …

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Big data

Keywords

  • Big Data
  • Media
  • Customer segmentation
  • Nxt Media
  • Machine Learning

Cite this

@conference{453e87fbed724237ac4671a74bec0446,
title = "Big Data in Media - results from a Finnish study",
abstract = "The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.",
keywords = "Big Data, Media, Customer segmentation, Nxt Media, Machine Learning",
author = "Asta B{\"a}ck and Ville Ollikainen and Caj S{\"o}derg{\aa}rd and Sari Vainikainen",
note = "Project code: 102125; Nxt Media Conference ; Conference date: 07-11-2015",
year = "2015",
language = "English",

}

Big Data in Media - results from a Finnish study. / Bäck, Asta; Ollikainen, Ville; Södergård, Caj; Vainikainen, Sari.

2015. Nxt Media Conference, Trondheim, Norway.

Research output: Contribution to conferenceOther conference contributionScientific

TY - CONF

T1 - Big Data in Media - results from a Finnish study

AU - Bäck, Asta

AU - Ollikainen, Ville

AU - Södergård, Caj

AU - Vainikainen, Sari

N1 - Project code: 102125

PY - 2015

Y1 - 2015

N2 - The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.

AB - The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.

KW - Big Data

KW - Media

KW - Customer segmentation

KW - Nxt Media

KW - Machine Learning

M3 - Other conference contribution

ER -