Big Data in Media - results from a Finnish study

    Research output: Contribution to conferenceOther conference contributionScientific

    Abstract

    The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.
    Original languageEnglish
    Publication statusPublished - 2015
    EventNxt Media Conference - Trondheim, Norway
    Duration: 7 Nov 2015 → …

    Conference

    ConferenceNxt Media Conference
    Country/TerritoryNorway
    CityTrondheim
    Period7/11/15 → …

    Keywords

    • Big Data
    • Media
    • Customer segmentation
    • Nxt Media
    • Machine Learning

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