Big Data in Media - results from a Finnish study

Research output: Contribution to conferenceOther conference contributionScientific

Abstract

The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.
Original languageEnglish
Publication statusPublished - 2015
EventNxt Media Conference - Trondheim, Norway
Duration: 7 Nov 2015 → …

Conference

ConferenceNxt Media Conference
CountryNorway
CityTrondheim
Period7/11/15 → …

Keywords

  • Big Data
  • Media
  • Customer segmentation
  • Nxt Media
  • Machine Learning

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