Big Data in Media - results from a Finnish study

Asta Bäck; Ville Ollikainen; Caj Södergård; Sari Vainikainen

Big Data in Media - results from a Finnish study

Asta Bäck
, Ville Ollikainen
, Caj Södergård
, Sari Vainikainen

Research output: Contribution to conference › Other conference contribution › Scientific

Abstract

The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.

Original language	English
Publication status	Published - 2015
MoE publication type	Not Eligible
Event	Nxt Media Conference - Trondheim, Norway Duration: 7 Nov 2015 → …

Conference

Conference	Nxt Media Conference
Country/Territory	Norway
City	Trondheim
Period	7/11/15 → …

Keywords

Big Data
Media
Customer segmentation
Nxt Media
Machine Learning

Access to Document

https://publications.vtt.fi/julkaisut/muut/2015/OA_Big_Data_in.pdf

Cite this

@conference{453e87fbed724237ac4671a74bec0446,

title = "Big Data in Media - results from a Finnish study",

abstract = "The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.",

keywords = "Big Data, Media, Customer segmentation, Nxt Media, Machine Learning",

author = "Asta B{\"a}ck and Ville Ollikainen and Caj S{\"o}derg{\aa}rd and Sari Vainikainen",

note = "Project code: 102125; Nxt Media Conference ; Conference date: 07-11-2015",

year = "2015",

language = "English",

}

TY - CONF

T1 - Big Data in Media - results from a Finnish study

AU - Bäck, Asta

AU - Ollikainen, Ville

AU - Södergård, Caj

AU - Vainikainen, Sari

N1 - Project code: 102125

PY - 2015

Y1 - 2015

N2 - The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.

AB - The presentation describes a study on the opportunities of Big Data in the Media sector. Two Finnish media houses were case examples. Opportunities were found especially in customer segmentation, user behaviour prediction and content recommendation.

KW - Big Data

KW - Media

KW - Customer segmentation

KW - Nxt Media

KW - Machine Learning

M3 - Other conference contribution

T2 - Nxt Media Conference

Y2 - 7 November 2015

ER -

Big Data in Media - results from a Finnish study

Abstract

Conference

Keywords

Access to Document

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Cite this