BLOG 2 ”Stakeholders”: Data accessibility in AI-driven B2B sales

Marko Jurvansuu, Jarno Tenni, Trang Nguyen, Colm O' Searcoid

Research output: Other contributionBlog/Web articleProfessional


It can be surprising to realize the number of stakeholders that use, create, and own the data in the company. Stakeholders and their concerns need to be addressed from the start to finish if one aims to utilize data across the company’s silos.
Original languageEnglish
TypeInnoSale Blog Sakeholders
Media of outputInnoSale website
Number of pages2
Publication statusPublished - 22 Apr 2024
MoE publication typeNot Eligible


  • AI
  • stakeholder co-creation
  • B2B sales


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