BLOG 5 ”Business Benefit”: Data accessibility in AI-driven B2B sales

Marko Jurvansuu, Kai Huittinen, Marjaana Tyven-Jokinen, Anna Räty

Research output: Other contributionBlog/Web articleProfessional


The integration of AI into B2B sales processes holds great promise for reaping business benefits. One potential approach is to use AI-based recommendation system that speeds up the sales process and improves offer quality.
Original languageEnglish
TypeInnoSale Blog Use Cases
Media of outputInnoSale website
Number of pages2
Publication statusPublished - 13 May 2024
MoE publication typeNot Eligible


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