Boosting service export: a roadmap for IoT-enabled business models

Taru Hakanen, Maria Antikainen, Pasi Pussinen, Matti Muikku

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

    Abstract

    The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.
    Original languageEnglish
    Title of host publicationProceedings from ISPIM Innovation Summit, Brisbane, Australia (2015)
    Subtitle of host publicationChanging the Innovation Landscape
    PublisherInternational Society for Professional Innovation Management ISPIM
    Number of pages11
    ISBN (Print)978-1-911136-00-2
    Publication statusPublished - 2015
    MoE publication typeB3 Non-refereed article in conference proceedings
    EventISPIM Innovation Summit 2015: Changing the innovation landscape - Brisbane, Australia
    Duration: 6 Dec 20159 Dec 2015

    Conference

    ConferenceISPIM Innovation Summit 2015
    Abbreviated titleISPIM Brisbane 2015
    CountryAustralia
    CityBrisbane
    Period6/12/159/12/15

    Fingerprint

    Roadmap
    Business model
    Boosting
    Small and medium-sized enterprises
    Business model innovation
    Co-production
    Ecosystem services
    Qualitative data
    Value co-creation
    Logic
    Planning
    Customer focus
    Customer experience
    Design science
    Service business
    Customer expectations
    Knowledge utilization
    Internet of things

    Keywords

    • IoT
    • business models
    • business model canvas
    • service export
    • service-dominant logic
    • service co-production
    • customer value
    • customer experience
    • managerial tool

    Cite this

    Hakanen, T., Antikainen, M., Pussinen, P., & Muikku, M. (2015). Boosting service export: a roadmap for IoT-enabled business models. In Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape International Society for Professional Innovation Management ISPIM.
    Hakanen, Taru ; Antikainen, Maria ; Pussinen, Pasi ; Muikku, Matti. / Boosting service export : a roadmap for IoT-enabled business models. Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM, 2015.
    @inproceedings{59c058aba00d47259eb969b80790c449,
    title = "Boosting service export: a roadmap for IoT-enabled business models",
    abstract = "The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.",
    keywords = "IoT, business models, business model canvas, service export, service-dominant logic, service co-production, customer value, customer experience, managerial tool",
    author = "Taru Hakanen and Maria Antikainen and Pasi Pussinen and Matti Muikku",
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    year = "2015",
    language = "English",
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    publisher = "International Society for Professional Innovation Management ISPIM",

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    Hakanen, T, Antikainen, M, Pussinen, P & Muikku, M 2015, Boosting service export: a roadmap for IoT-enabled business models. in Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM, ISPIM Innovation Summit 2015, Brisbane, Australia, 6/12/15.

    Boosting service export : a roadmap for IoT-enabled business models. / Hakanen, Taru; Antikainen, Maria; Pussinen, Pasi; Muikku, Matti.

    Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM, 2015.

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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    N1 - Abstrac reviewed + published, USB proceedings for participants (full articles?) Project : 104824

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    AB - The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.

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    KW - customer value

    KW - customer experience

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    M3 - Conference article in proceedings

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    Hakanen T, Antikainen M, Pussinen P, Muikku M. Boosting service export: a roadmap for IoT-enabled business models. In Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM. 2015