Abstract
The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.
| Original language | English |
|---|---|
| Title of host publication | Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015) |
| Subtitle of host publication | Changing the Innovation Landscape |
| Publisher | International Society for Professional Innovation Management ISPIM |
| Number of pages | 11 |
| ISBN (Print) | 978-1-911136-00-2 |
| Publication status | Published - 2015 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
| Event | ISPIM Innovation Summit 2015: Changing the innovation landscape - Brisbane, Australia Duration: 6 Dec 2015 → 9 Dec 2015 |
Conference
| Conference | ISPIM Innovation Summit 2015 |
|---|---|
| Abbreviated title | ISPIM Brisbane 2015 |
| Country/Territory | Australia |
| City | Brisbane |
| Period | 6/12/15 → 9/12/15 |
Keywords
- IoT
- business models
- business model canvas
- service export
- service-dominant logic
- service co-production
- customer value
- customer experience
- managerial tool