Boosting service export: a roadmap for IoT-enabled business models

Taru Hakanen, Maria Antikainen, Pasi Pussinen, Matti Muikku

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.
Original languageEnglish
Title of host publicationProceedings from ISPIM Innovation Summit, Brisbane, Australia (2015)
Subtitle of host publicationChanging the Innovation Landscape
PublisherInternational Society for Professional Innovation Management ISPIM
Number of pages11
ISBN (Print)978-1-911136-00-2
Publication statusPublished - 2015
MoE publication typeB3 Non-refereed article in conference proceedings
EventISPIM Innovation Summit 2015: Changing the innovation landscape - Brisbane, Australia
Duration: 6 Dec 20159 Dec 2015

Conference

ConferenceISPIM Innovation Summit 2015
Abbreviated titleISPIM Brisbane 2015
CountryAustralia
CityBrisbane
Period6/12/159/12/15

Fingerprint

Roadmap
Business model
Boosting
Small and medium-sized enterprises
Business model innovation
Co-production
Ecosystem services
Qualitative data
Value co-creation
Logic
Planning
Customer focus
Customer experience
Design science
Service business
Customer expectations
Knowledge utilization
Internet of things

Keywords

  • IoT
  • business models
  • business model canvas
  • service export
  • service-dominant logic
  • service co-production
  • customer value
  • customer experience
  • managerial tool

Cite this

Hakanen, T., Antikainen, M., Pussinen, P., & Muikku, M. (2015). Boosting service export: a roadmap for IoT-enabled business models. In Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape International Society for Professional Innovation Management ISPIM.
Hakanen, Taru ; Antikainen, Maria ; Pussinen, Pasi ; Muikku, Matti. / Boosting service export : a roadmap for IoT-enabled business models. Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM, 2015.
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abstract = "The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.",
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Hakanen, T, Antikainen, M, Pussinen, P & Muikku, M 2015, Boosting service export: a roadmap for IoT-enabled business models. in Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM, ISPIM Innovation Summit 2015, Brisbane, Australia, 6/12/15.

Boosting service export : a roadmap for IoT-enabled business models. / Hakanen, Taru; Antikainen, Maria; Pussinen, Pasi; Muikku, Matti.

Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM, 2015.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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AB - The Internet of Things engenders immense interest nowadays both in business and academia. Despite abundant available technological IoT solutions, companies struggle to develop competitive IoT business models. This paper applies a design science approach utilizing qualitative data collected in a researcher workshop and in an SME aiming for increasing service export with IoT services. This paper suggests that a service perspective and related customer-focus is central to IoT business model innovation. Reciprocal value co-creation within a service ecosystem and the central role of customers' expectations for value and customer experience are then pivotal. There is a need for carefully designing service co-production and knowledge utilization processes and innovating new earning logics in IoT service business. As a result, an IoT business model canvas is presented, which can be used by business practitioners in boosting service export and planning a roadmap for the successful implementation of IoT business models.

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KW - service-dominant logic

KW - service co-production

KW - customer value

KW - customer experience

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Hakanen T, Antikainen M, Pussinen P, Muikku M. Boosting service export: a roadmap for IoT-enabled business models. In Proceedings from ISPIM Innovation Summit, Brisbane, Australia (2015): Changing the Innovation Landscape. International Society for Professional Innovation Management ISPIM. 2015