Brand Analysis in Social Network Services: Results from Content Analysis in Twitter Regarding the US Smartphone Market

Arash Hajikhani (Corresponding Author), Jari Porras, Helinä Melkas

Research output: Contribution to journalArticleScientificpeer-review

8 Citations (Scopus)

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Keyphrases

Social Sciences

INIS

Computer Science

Economics, Econometrics and Finance

Engineering