@inproceedings{5d6af3509c524db08e23419be1837d40,
title = "Brand Concept and Brands in the Real Estate Business",
author = "Janne Porkka and Markku Riihim{\"a}ki",
year = "2003",
language = "English",
isbn = "951-758-436-9",
booktitle = "Proceedings of the 2nd International Symposium ILCDES 2003, Integrated Life-time Engineering of Buildings and Civil Infrastrucures",
publisher = "Suomen Rakennusinsin{\"o}{\"o}rien Liitto RIL",
address = "Finland",
note = "2nd International Symposium on Integrated Lifetime Engineering of Buildings and Civil Infrastructures, ILCDES 2003 ; Conference date: 01-12-2003 Through 03-12-2003",
}