Abstract
This chapter covers a brief overview of breakfast cereal and its current global market. A short history of the breakfast cereal industry is discussed followed by a list of current challenges facing the industry.
Original language | English |
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Title of host publication | Breakfast Cereals and How They Are Made |
Subtitle of host publication | Raw Materials, Processing, and Production |
Editors | Alicia A Perdon, Sylvia L. Schonauer, Kaisa S. Poutanen |
Publisher | Elsevier |
Chapter | 1 |
Pages | 1-4 |
Edition | 3rd |
ISBN (Electronic) | 978-0-12-812044-6 |
ISBN (Print) | 978-0-12-812043-9 |
DOIs | |
Publication status | Published - 14 Jan 2020 |
MoE publication type | A3 Part of a book or another research book |
Keywords
- Breakfast cereal market
- Breakfast cereal