Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels

Hannamaija Määttä, Laura Kanto, Hanna-Riikka Sundberg, Maarit Halttunen, Terhi Räsänen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Original languageEnglish
Title of host publicationUser experience and usability in complex systems - UXUS 2010-2015
Subtitle of host publicationFinal report 1/2015
Place of PublicationTampere
Pages85-87
ISBN (Electronic)978-952-238-147-7
Publication statusPublished - 2015
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

SeriesFIMECC Publications Series
Number8
ISSN2342-2688

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