Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels

Hannamaija Määttä, Laura Kanto, Hanna-Riikka Sundberg, Maarit Halttunen, Terhi Räsänen

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Original languageEnglish
    Title of host publicationUser experience and usability in complex systems - UXUS 2010-2015
    Subtitle of host publicationFinal report 1/2015
    Place of PublicationTampere
    Pages85-87
    ISBN (Electronic)978-952-238-147-7
    Publication statusPublished - 2015
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesFIMECC Publications Series
    Number8
    ISSN2342-2688

    Cite this

    Määttä, H., Kanto, L., Sundberg, H-R., Halttunen, M., & Räsänen, T. (2015). Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels. In User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015 (pp. 85-87). FIMECC Publications Series, No. 8 http://issuu.com/vttfinland/docs/fimecc_115_uxus_?e=5313536/31352366