Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels

Hannamaija Määttä; Laura Kanto; Hanna-Riikka Sundberg; Maarit Halttunen; Terhi Räsänen

Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels

Hannamaija Määttä
, Laura Kanto
, Hanna-Riikka Sundberg
, Maarit Halttunen
, Terhi Räsänen

Aalto University
Tampere University of Technology (TUT)
Rocla Oy

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

Original language	English
Title of host publication	User experience and usability in complex systems - UXUS 2010-2015
Subtitle of host publication	Final report 1/2015
Place of Publication	Tampere
Pages	85-87
ISBN (Electronic)	978-952-238-147-7
Publication status	Published - 2015
MoE publication type	D2 Article in professional manuals or guides or professional information systems or text book material

Publication series

Series	FIMECC Publications Series
Number	8
ISSN	2342-2688

Access to Document

http://issuu.com/vttfinland/docs/fimecc_115_uxus_?e=5313536/31352366

Cite this

Määttä, H., Kanto, L., Sundberg, H.-R., Halttunen, M., & Räsänen, T. (2015). Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels. In User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015 (pp. 85-87). http://issuu.com/vttfinland/docs/fimecc_115_uxus_?e=5313536/31352366

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Määttä, H, Kanto, L, Sundberg, H-R, Halttunen, M & Räsänen, T 2015, Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels. in User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere, FIMECC Publications Series, no. 8, pp. 85-87. <http://issuu.com/vttfinland/docs/fimecc_115_uxus_?e=5313536/31352366>

Broadening the scope of change: Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels. / Määttä, Hannamaija; Kanto, Laura; Sundberg, Hanna-Riikka et al.
User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere, 2015. p. 85-87 (FIMECC Publications Series; No. 8).

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

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T2 - Rocla's New Product Introduction -tool as a means to communicate the value of UX to external sales channels

AU - Määttä, Hannamaija

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AU - Halttunen, Maarit

AU - Räsänen, Terhi

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BT - User experience and usability in complex systems - UXUS 2010-2015

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