Broadening the wiev of experience:  From User experience to Customer experience and Brand experience

Eija Kaasinen, Maaria Nuutinen, Virpi Roto, Marko Seppänen

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

Original language	English
Title of host publication	User experience and usability in complex systems - UXUS 2010-2015
Subtitle of host publication	Final report 1/2015
Place of Publication	Tampere
Pages	49-52
ISBN (Electronic)	978-952-238-147-7
Publication status	Published - 2015
MoE publication type	D2 Article in professional manuals or guides or professional information systems or text book material

Access to Document

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title = "Broadening the wiev of experience: From User experience to Customer experience and Brand experience",

author = "Eija Kaasinen and Maaria Nuutinen and Virpi Roto and Marko Sepp{\"a}nen",

note = "SDA: MIP: Design for Life ",

year = "2015",

language = "English",

isbn = "978-952-238-146-0",

series = "FIMECC Publications Series",

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pages = "49--52",

booktitle = "User experience and usability in complex systems - UXUS 2010-2015",

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User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere, 2015. p. 49-52 (FIMECC Publications Series; No. 8).

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

TY - CHAP

T1 - Broadening the wiev of experience

T2 - From User experience to Customer experience and Brand experience

AU - Kaasinen, Eija

AU - Nuutinen, Maaria

AU - Roto, Virpi

AU - Seppänen, Marko

N1 - SDA: MIP: Design for Life

PY - 2015

Y1 - 2015

M3 - Chapter or book article

SN - 978-952-238-146-0

T3 - FIMECC Publications Series

SP - 49

EP - 52

BT - User experience and usability in complex systems - UXUS 2010-2015

CY - Tampere

ER -