Broadening the wiev of experience: From User experience to Customer experience and Brand experience

Eija Kaasinen, Maaria Nuutinen, Virpi Roto, Marko Seppänen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Original languageEnglish
Title of host publicationUser experience and usability in complex systems - UXUS 2010-2015
Subtitle of host publicationFinal report 1/2015
Place of PublicationTampere
Pages49-52
ISBN (Electronic)978-952-238-147-7
Publication statusPublished - 2015
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

SeriesFIMECC Publications Series
Number8
ISSN2342-2688

Cite this

Kaasinen, E., Nuutinen, M., Roto, V., & Seppänen, M. (2015). Broadening the wiev of experience: From User experience to Customer experience and Brand experience. In User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015 (pp. 49-52). Tampere. FIMECC Publications Series, No. 8
Kaasinen, Eija ; Nuutinen, Maaria ; Roto, Virpi ; Seppänen, Marko. / Broadening the wiev of experience : From User experience to Customer experience and Brand experience. User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere, 2015. pp. 49-52 (FIMECC Publications Series; No. 8).
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Kaasinen, E, Nuutinen, M, Roto, V & Seppänen, M 2015, Broadening the wiev of experience: From User experience to Customer experience and Brand experience. in User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere, FIMECC Publications Series, no. 8, pp. 49-52.

Broadening the wiev of experience : From User experience to Customer experience and Brand experience. / Kaasinen, Eija; Nuutinen, Maaria; Roto, Virpi; Seppänen, Marko.

User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere, 2015. p. 49-52 (FIMECC Publications Series; No. 8).

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

TY - CHAP

T1 - Broadening the wiev of experience

T2 - From User experience to Customer experience and Brand experience

AU - Kaasinen, Eija

AU - Nuutinen, Maaria

AU - Roto, Virpi

AU - Seppänen, Marko

N1 - SDA: MIP: Design for Life

PY - 2015

Y1 - 2015

M3 - Chapter or book article

SN - 978-952-238-146-0

T3 - FIMECC Publications Series

SP - 49

EP - 52

BT - User experience and usability in complex systems - UXUS 2010-2015

CY - Tampere

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Kaasinen E, Nuutinen M, Roto V, Seppänen M. Broadening the wiev of experience: From User experience to Customer experience and Brand experience. In User experience and usability in complex systems - UXUS 2010-2015: Final report 1/2015. Tampere. 2015. p. 49-52. (FIMECC Publications Series; No. 8).