Abstract
This paper brings together theoretical premises of
service networks and entry modes used by companies in
internationalisation. It explores how companies organise
and manage so called 'glocal' service networks when
combining global and local aspects in downstream service
networks. This paper analyses three medium-sized
industrial companies and their sales and distribution
networks, identifies challenges that the companies face
in building and managing glocal service networks, and
outlines themes to be addressed with further research.
Finally, it concludes emphasizing relational business
practices when companies aim at internationalisation and
growth via glocal service networks.
Original language | English |
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Title of host publication | Proceedings of 24th Annual RESER Conference 2014 |
Place of Publication | Espoo |
Publisher | VTT Technical Research Centre of Finland |
Pages | 528-535 |
ISBN (Print) | 978-951-38-7436-0 |
Publication status | Published - 2014 |
MoE publication type | A4 Article in a conference publication |
Event | 24th Annual RESER Conference, RESER 2014: Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare - Helsinki, Finland Duration: 11 Sept 2014 → 13 Sept 2014 Conference number: 24 |
Conference
Conference | 24th Annual RESER Conference, RESER 2014 |
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Abbreviated title | RESER 2014 |
Country/Territory | Finland |
City | Helsinki |
Period | 11/09/14 → 13/09/14 |