Building value in ITS services by analysing information service supply chains and value attributes

ITS services need to be developed and there is potential for new business opportunities and investors, but the value of information must be assessed properly. This paper presents a framework of attributes that contribute to information value; the list is derived from the literature on information value and valuation. The attributes are discussed from the viewpoint of stakeholders in the service supply chain. A value asymmetry proposition is formulated and strategies to mitigate the asymmetry problem are discussed, introducing three basic strategies to tackle the problem.