Printed functionality means adding new functionalities into flexible substrates like paper or plastic by using printing methods. It has been the scope of this study to define innovative new applications of printed functionality, to study the required technology and to create business models for these applications. Special attention has been paid to the new role of conventional printing plants in the value chain on printed functionality. Roadmaps were created for the different technologies for printed functionality. Business model for the additional services available through printed functionality are complex because of the variety of earning logics and the number of players in the value chain. Each player has the opportunity to overtake new roles and functions. New applications of printed functionality were innovated in brainstorming seminars. Some of them were tested in pilot scale, business models were created for them, and they were also analysed regarding environmental aspects and usability.
|Title of host publication||Advances in Printing and Media Technology|
|Subtitle of host publication||Proceedings of the 35th International Research Conference of IARIGAI|
|Place of Publication||Darmstadt|
|Publisher||IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries|
|Publication status||Published - 2008|
|MoE publication type||A4 Article in a conference publication|
|Event||35th International Research Conference of IARIGAI - Valencia, Spain|
Duration: 7 Sep 2008 → 10 Sep 2008
|Conference||35th International Research Conference of IARIGAI|
|Period||7/09/08 → 10/09/08|
- printed functionality
- hybrid media
- business models
Lindqvist, U., & Moilanen, P. (2008). Business from Hybrid Media and Printed Functionality. In N. Enlund (Ed.), Advances in Printing and Media Technology: Proceedings of the 35th International Research Conference of IARIGAI (pp. 101-106). IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries.