Business model experimentations in advancing B2B sharing economy research

Maria Antikainen, Anna Aminoff, Jouko Heikkilä

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific


    The sharing economy has potential to be the solution to the urgent
    need to use materials and resources more efficiently. In the consumer business sector, several successful business models on sharing exist, while industry is lagging behind in development. In order to innovate novel business models for sharing in the B2B context, we need to develop a methodology for testing the ideas flexibly and cost-efficiently. In addition to companies, testing ideas can offer great value for research organizations exploring this phenomenon. In this paper, we present a business model experimentation method focusing on the research organization’s perspective on how to design and implement a business model experimentation. In addition, we provide valuable insights for companies aiming to test their sharing economy business model. Our study is a case study on sharing a 3D printer.
    Original languageEnglish
    Title of host publicationISPIM Innovation Conference 2018: Innovation, The Name of the Game – Stockholm, Sweden, 17-20 June 2018
    EditorsIain Bitran, Steffen Conn, K.R.E Huizingh, Olga Kokshagina, Marko Torkkeli, Marcus Tynnhammar
    PublisherLappeenranta University of Technology
    ISBN (Electronic)978-952-335-218-6
    Publication statusPublished - 17 Jun 2018
    MoE publication typeNot Eligible
    EventXXIX ISPIM Innovation Conference: Innovation, the Name of the Game - Stockholm, Sweden
    Duration: 17 Jun 201820 Jun 2018

    Publication series

    SeriesLUT Scientific and Expertise Publications: Research Reports


    ConferenceXXIX ISPIM Innovation Conference


    • sharing economy
    • circular economy
    • business model experimentation


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