Business Model Innovation of Startups Developing Multisided Digital Platforms

Kaisa Still, Marko Seppänen, Heidi Korhonen, Katri Valkokari, Arho Suominen, Miika Kumpulainen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

5 Citations (Scopus)

Abstract

Platforms are defined as multisided marketplaces with business models that enable producers and users to create value together by interacting with each other. In recent years, platforms have benefited from the advances of digitalization. Hence, digital platforms continue to triumph, and continue to be attractive for companies, also for startups. In this paper, we first explore the research of platforms compared to digital platforms. We then proceed to analyze digital platforms as business models, in the context of startups looking for business model innovation. Based on interviews conducted at a technology startup event in Finland, we analyzed how 34 startups viewed their business model innovations. Using the 10 sub-constructs from the business model innovation scale by Clauss in 2016, we found out that the idea of business model innovation resonated with startups, as all of them were able to identify the source of their business model innovation. Furthermore, the results indicated the complexity of business model innovation as 79 percent of the respondents explained it with more than one sub-construct. New technology/equipment, new processes and new customers and markets got the most mentions as sources of business model innovation. Overall, the emphasis at startups is on the value creation innovation, with new proposition innovation getting less, and value capture innovation even less emphasis as the source of business model innovation.
Original languageEnglish
Title of host publication2017 IEEE 19th Conference on Business Informatics (CBI)
EditorsYannis Manolopoulos, Mohamed Zaki, David Diaz, Babis Theodoulidis
PublisherInstitute of Electrical and Electronic Engineers IEEE
Pages70-75
Number of pages6
Volume2
ISBN (Electronic)978-1-5386-3035-8
ISBN (Print)978-1-5386-3036-5
DOIs
Publication statusPublished - 17 Aug 2017
MoE publication typeA4 Article in a conference publication
Event19th IEEE Conference on Business Informatics, CBI 2017 - Thessaloniki, Greece
Duration: 24 Jul 201727 Jul 2017

Conference

Conference19th IEEE Conference on Business Informatics, CBI 2017
Abbreviated titleCBI 2017
CountryGreece
CityThessaloniki
Period24/07/1727/07/17

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Business Model
Innovation
Industry
Business model innovation
Start-ups
Continue
Start-up
Proposition
Percent
Customers

Keywords

  • business model
  • business model innovation
  • digital platforms
  • platform
  • startups

Cite this

Still, K., Seppänen, M., Korhonen, H., Valkokari, K., Suominen, A., & Kumpulainen, M. (2017). Business Model Innovation of Startups Developing Multisided Digital Platforms. In Y. Manolopoulos, M. Zaki, D. Diaz, & B. Theodoulidis (Eds.), 2017 IEEE 19th Conference on Business Informatics (CBI) (Vol. 2, pp. 70-75). [8012942] Institute of Electrical and Electronic Engineers IEEE. https://doi.org/10.1109/CBI.2017.86
Still, Kaisa ; Seppänen, Marko ; Korhonen, Heidi ; Valkokari, Katri ; Suominen, Arho ; Kumpulainen, Miika. / Business Model Innovation of Startups Developing Multisided Digital Platforms. 2017 IEEE 19th Conference on Business Informatics (CBI). editor / Yannis Manolopoulos ; Mohamed Zaki ; David Diaz ; Babis Theodoulidis. Vol. 2 Institute of Electrical and Electronic Engineers IEEE, 2017. pp. 70-75
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Still, K, Seppänen, M, Korhonen, H, Valkokari, K, Suominen, A & Kumpulainen, M 2017, Business Model Innovation of Startups Developing Multisided Digital Platforms. in Y Manolopoulos, M Zaki, D Diaz & B Theodoulidis (eds), 2017 IEEE 19th Conference on Business Informatics (CBI). vol. 2, 8012942, Institute of Electrical and Electronic Engineers IEEE, pp. 70-75, 19th IEEE Conference on Business Informatics, CBI 2017, Thessaloniki, Greece, 24/07/17. https://doi.org/10.1109/CBI.2017.86

Business Model Innovation of Startups Developing Multisided Digital Platforms. / Still, Kaisa; Seppänen, Marko; Korhonen, Heidi; Valkokari, Katri; Suominen, Arho; Kumpulainen, Miika.

2017 IEEE 19th Conference on Business Informatics (CBI). ed. / Yannis Manolopoulos; Mohamed Zaki; David Diaz; Babis Theodoulidis. Vol. 2 Institute of Electrical and Electronic Engineers IEEE, 2017. p. 70-75 8012942.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Still K, Seppänen M, Korhonen H, Valkokari K, Suominen A, Kumpulainen M. Business Model Innovation of Startups Developing Multisided Digital Platforms. In Manolopoulos Y, Zaki M, Diaz D, Theodoulidis B, editors, 2017 IEEE 19th Conference on Business Informatics (CBI). Vol. 2. Institute of Electrical and Electronic Engineers IEEE. 2017. p. 70-75. 8012942 https://doi.org/10.1109/CBI.2017.86